Yesterday we discussed ways to track trends as a way to come up with blog ideas. Today, let’s look at how you can use a different strategy to give your posts a longer life…
A big issue for bloggers is figuring out where to find blog post ideas. One strategy for finding blogging ideas is to follow trends in various industries. In fact, it’s even better if you can predict the trends…
People have a life cycle. People also have channels of media they prefer when consuming content. This content also has a life cycle as a result. It’s best to understand the channels your customer prefers when determining the best way to create content…
We meet our friend Kevin Hillstrom once again. Recently he was discussing his revenue sources for his consulting firm. It’s interesting again to look at how blogging can drives sales. The important thing to remember is that you need to understand your customer…
Google announced today that they will be rolling out their secure browsing and searching throughout the world. Previously this move has impacted those in the USA. This is another way Google is leading the way to hidden Internet statistics. What does this mean for bloggers? Not really that much…
While I feel like search engines are too unreliable to trust anymore, there is some truth that search marketing is an important part of any online business for the future. Therefore, it’s still necessary to have a search strategy and that should include blogging…
HubSpot released their annual The State of Inbound Marketing report. There are a lot of great insights into blogging and other inbound marketing methods. Here is a quick rundown on one of the key stats for business bloggers…
We’ve touched on the fact that stories are good strategy for blogging before. But a new blog post from a psychology whiz brings up another good aspect of storytelling. It’s still a great method for blogging…
It turns out that other people actually have good advice. For most of us we think we know what’s best for ourselves. In truth, other people might actually have better insight into our needs and that’s good for bloggers…
As usual, eMarketer has a great study out of the UK. The study this time shares insight into the tried and true methods of marketing. The story eMarketer highlights is email, which is great, but the number one form of marketing is website marketing or in other words…SEO…