It’s a fine line between spending on advertising and spending on content creation. The two are becoming more blurred and I don’t actually think the two were ever that far apart. The thought is that as more people move online for various reasons that ad spending will really turn into content spending…
Frequency is something we’ve talked about a few times before here on GBW. Just today I heard another person in the content marketing world suggesting the importance of creating consistent and constant content that builds your audience of followers and purchasers. Let’s examine the idea a bit further.
There is quite a bit of news out there regarding the mobile web and the app world. The question for most is which they should focus on for their web properties. It’s an interesting discussion, but does it even really matter? In fact, does this question distract from the real decision?
There is some interesting information in a report from eMarketer. The report focuses on how tablet users are using their machines, but also on what type of content they prefer. There is an interesting point and it should have an impact on local business…
Derek Halpern of Social Triggers recently shared a great resource for bloggers. It’s the perfect blog post format. I really like the layout and Derek has psychological data to prove his claims. But it has me thinking. Is there such a thing as a perfect blog post?
Here is an interesting take on writing blog posts. I know that country music has found its way onto this blog before and we’re going to take one more inspiration point from the music. Check out this great insight from one of Nashville’s biggest songwriters…
There was a great review in The New York Times the other day about building a business with blogging. There was one aspect that I need to argue with, though, and it has to do with ghost blogging. You can probably guess the side I’m on.
Marketer and Advertiser Andrew Keller recently addressed his staff. In his letter he gives his outlook for the future fo the ad industry. It’s kind of like the Jerry Maguire moment. Here is one bit from the letter…
In the past I’ve mentioned that some businesses would benefit from blogging about recent events. People seem to like when authorities discuss recent events. It’s not about reporting news, but giving perspective and point of view. Here is one example…
There is an interesting question that is becoming more of a concern for business owners. The idea of giving people the freedom to write about their lives, including their work lives, is something more common today and likely more common in the future. So what should you do?