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How Funerals Can Help Your Blogging
This is a strange post to write. Funerals are sad. They are difficult to attend especially when you lose someone you love. Something I’ve always found wonderful about funerals is the stories that are told. It’s something I feel is a great way to remember the wonderful memories of a person’s life…
Business Blog Case Study: Wayne DeFrancesco
I’ve been following an interesting blog this year. I haven’t been following for the reason of analyzing a blog, but for my interest in golf. Wayne DeFrancesco has great insight into the golf swing. He takes his inspiration from one of golf’s best swingers, Ben Hogan, and applies his analysis to today’s best players. It’s a very insightful blog and one that works nicely as a business for Wayne D…
Look for Blog Visitors to Visit on Smartphones
The mobile movement is obvious. More people are using their smartphones to access the Web. This includes apps and Web pages. A recent article on eMarketer highlighted what this meant for video sites and social marketing sites. I want to explain what it means for bloggers…
Analyzing the Woot Blogging Strategy
Woot is a daily deal site. They were one of the original sites with this idea. They were purchased by Amazon and seem to be seeing continued success. A recent article on Inc.com highlighted the efforts of Woot and mentioned their content strategy. I thought I’d take a deeper look into how Woot’s content and blogging strategy has helped them…
Do Blogging Goals Actually Work?
Do blogging goals actually work? In the past I’ve mentioned that it’s important to create blogging goals. These are little mental notes for you and your readers that keep everybody involved in the blog on point. It’s easy to lose focus of the blog especially early on in the process. Goals can help, but do they really work?
Opportunity for Business Bloggers to Capture News Audience
There is an opportunity for bloggers to reach the news seeking audience. People are going online with various devices to read the news. There is potentially room for bloggers to capture marketshare by offering useful news-type information…
The Art of Developing a Blogging Catalog
It’s easy to really get into each post. A better way to think about your blog is to think of it as an ongoing narrative. You want to tell a story that spans days, weeks, or even years. The goal of any blog, including a business blog, should be to keep readers coming back. In order to keep that interest it is necessary to create the mindset of a blogging catalog…
How to Form a Blogging Habit
Forming a habit is relatively easy. It seems like when we don’t necessarily want to form a habit then forming it is easy. Think of eating ice cream every night before going to bed. On the other hand, it seems difficult to form good habits or to break bad habits. When it comes to blogging, habit forming is something worth working on…
7 Tips to Keeping Bloggers Happy
An article on Open Forum got me thinking about how to manage bloggers. There are some interesting ways you can make sure bloggers are happy. Their happiness can mean some great posts for your business blog and success of the marketing channel…
Culture is Needed for Blogging Success
The idea of creating a blogging culture is important. There are certain people you want reading your blog. In order to attract the attention of the ideal reader you need to find the right kind of writer…