Blog
Will Content Be the New Focus at Best Buy?
Best Buy is going through some changes. The company has been staring at the writing on the wall for some time. Their former and current business model is no longer working. The company is at a crossroads and a plan appears to be in the works…
What Rachael Ray Can Teach You About Blogging Strategy
Today’s post is about the interesting business model of the stars of Food Network and HGTV. It’s been interesting to watch over the last 10 to 20 years the number of folks that have built careers by teaching people how to cook and decorate their homes. It’s something a blogger can use as inspiration…
6 Habits of Truly Successful Bloggers
Inc.com is always a great place to find inspiration. Their articles are interesting and I think what I enjoy most is they are often written by entreprenuers. Today we take inspiration from a recent article and twist it to make sense from a blogging perspective.
A Balanced Business Model
I find myself often thinking of business models, but only on specific methods of how businesses acquire new customers. The reality is most successful business figure out how to balance their customer acquisition. It seems to be the best method for success in the long run.
Reason Not to Blog Part 2
After yesterday’s post I realized there were more reasons business owners decide not to blog. Let’s continue the discussion by pointing out the other side of these arguments.
Reasons Not to Blog
Here on GBW I’m always making the argument for business blogging. Today I thought I’d address some of the common counter-arguments against blogging. As with anything, there are two sides to every story and that includes blogging…
Blogging Strategy 201: List Building
Yesterday I wrote about the idea of blogging for SEO. It’s my opinion that SEO should not be the focus (or at the very least the main focus) of a blogging strategy. It’s much better to focus on blogging as a way to increase a company’s referrals. In that post I led into the idea of list building. So let’s continue that discussion…
Blogging Is No Longer About SEO
Many businesses get into blogging as a way to increase their SEO. It’s a loosely defined strategy, but it’s common. I see it all the time. I’m here to say that those folks are getting it partly right. Blogging is great, but SEO is not the reason to start a blog…
Blogging is a Big Business Project
Expectations are critical with any business project. As the owner of a business, you realize the importance of projects. You probably have various projects going on right now to address growth strategies. Think about blogging as another project. It’s a great way to put the proper expectations in place…
Vision Is a Key Component of a Successful Blog
Having a vision is something that benefits your blog. The vision is a way to motivate your bloggers to write amazing blog posts. As the business owner, it’s your job to provide a clear vision. This involves knowing at least a few of the basics of blogging…