Blog
An Example of Blogging About Recent Events
In the past I’ve mentioned that some businesses would benefit from blogging about recent events. People seem to like when authorities discuss recent events. It’s not about reporting news, but giving perspective and point of view. Here is one example…
Should You Let Your Employees Blog?
There is an interesting question that is becoming more of a concern for business owners. The idea of giving people the freedom to write about their lives, including their work lives, is something more common today and likely more common in the future. So what should you do?
The Content Strategy of Austin Mahone
Longreads is something I like to check almost every morning. It’s a curation site curated by either one person or a few people. I trust this site to provide the best and most interesting “long reads” each day. I’d say 75% of them are really interesting. One recent shared article caught me a little off guard and it realtes to content marketing in a way…
Does Your Mobile Strategy Include Content?
More marketers are switching to mobile. As Americans use their phones more and more the marketers of the world had to figure out how to gain the attention of the people. The one question I have is in regards to your mobile strategy and the content you plan to create for it…
A Common Issue with Business Blogs is Understanding the Reader
When you sit down at your computer to write a blog post do you have a person in mind? Most bloggers are thinking of a single person when they’re writing their posts even if they don’t realize it. This is great, but there is a common issue some bloggers can run into…
Why Story Arcs are Important for Blogs
A story arc is something businesses can use to keep readers interested. Even if you have never heard the term before you know what a story arc is. Let’s explore how you can use story arcs in your blogging to keep readers on your site and paging through the archives.
3 Keys to Guest Blogging Outreach
I’ve been getting more inquiries lately regarding guest blogging. You’ll hear me say that the focus of guest blogging should not be for SEO benefit. That may differ from what others suggest, but I still feel guest blogging is important. Here is my process for guest blogging outreach…
Earned Media on Facebook? Why Not Earned Media on Your Own Website
There has been much debate over the past month about the success of Facebook. The company is under more scrutiny since their long awaited IPO. The company is looking to further prove the impact of ads as well as earned media…
27 Tips from the Best Small Business Bloggers
Something I do is follow the best small business bloggers on the Web. I think it’s part of my job to stay up to date with what is going on in the blogging world. Plus I need to keep learning and improving and there are great people providing excellent content. Here are 27 of the best tips I’ve read recently…
How to Rally the Team Around Blogging Strategy
Have you been considering investing in a blogging strategy or an overall content strategy? If so you’re in a good spot, but one of the biggest problems faced by owners and managers is rallying the team. People are change averse. Convincing them about the new direction is crucial for success…