Blog
Marketers are Leaving Facebook…for What?
A new report shared on eMarketer highlights an interesting trend. Marketers are spending less time on Facebook. Instead, these marketers are looking elsewhere to spend their ad dollars. The ROI just doesn’t appear to be there. So where are these marketers spending their time?
The Twitter Trap
Have you fallen into The Twitter Trap? It’s a real thing. You can catch it. If you aren’t careful you’ll take your business online and eventually fall into The Twitter Trap. Find out more about what is happening to many business owners right now…
Ad Spending Will Grow, But Will Content Creation?
It’s a fine line between spending on advertising and spending on content creation. The two are becoming more blurred and I don’t actually think the two were ever that far apart. The thought is that as more people move online for various reasons that ad spending will really turn into content spending…
Another Recommendation to Create Content on a Constant Basis
Frequency is something we’ve talked about a few times before here on GBW. Just today I heard another person in the content marketing world suggesting the importance of creating consistent and constant content that builds your audience of followers and purchasers. Let’s examine the idea a bit further.
Does the Mobile App vs. Mobile Web Discussion Even Matter?
There is quite a bit of news out there regarding the mobile web and the app world. The question for most is which they should focus on for their web properties. It’s an interesting discussion, but does it even really matter? In fact, does this question distract from the real decision?
Do Local Businesses Have an Opportunity with Tablet Users?
There is some interesting information in a report from eMarketer. The report focuses on how tablet users are using their machines, but also on what type of content they prefer. There is an interesting point and it should have an impact on local business…
Is There a Perfect Blog Post Format?
Derek Halpern of Social Triggers recently shared a great resource for bloggers. It’s the perfect blog post format. I really like the layout and Derek has psychological data to prove his claims. But it has me thinking. Is there such a thing as a perfect blog post?
The Songwriter’s Secret to Writing Great Blog Posts
Here is an interesting take on writing blog posts. I know that country music has found its way onto this blog before and we’re going to take one more inspiration point from the music. Check out this great insight from one of Nashville’s biggest songwriters…
Blogging to Build a Business and Ghost Blogging Options
There was a great review in The New York Times the other day about building a business with blogging. There was one aspect that I need to argue with, though, and it has to do with ghost blogging. You can probably guess the side I’m on.
Creating a Brand With Content
Marketer and Advertiser Andrew Keller recently addressed his staff. In his letter he gives his outlook for the future fo the ad industry. It’s kind of like the Jerry Maguire moment. Here is one bit from the letter…