Blog
5 Things Every Business Blogger Does Well
This post was inspired by an article on Inc.com. Check out what every great business blogger does and see if you’re aligned correctly. Try to do these things to make sure you’re taking the right action with your business blog…
Are You Entertaining Your Customers?
A new study featured on eMarketer shows that consumers are more interested in this than discounts and deals. You know it must be something powerful if people are putting it above discounts. Check it out…
Company Websites and Mentions Important for Consumers
Search is in the news again on eMarketer, but the same article brings about some interesting insight into branded content and the role a company’s website plays in the minds of consumers…
The Good and the Bad of Trend Chasing Blog Posts
If you’ve been reading blogs this week you’ve likely read some comparison posts to the ongoing Olympics. I’m going to discuss the good and the bad that comes with blogging this way.
It’s Not All About Links
For the last five and maybe even ten years the SEO world has been all about links. While that’s still true from the SEO perspective there are changes in the way search engines classify the best websites. Let’s discuss…
Paid Clicks Top Free Clicks for Commercial Keywords
We’ve been talking quite a bit about SEO lately. The discussion continues as word from Wordstream comes out that Google’s paid ads are actually getting more clicks than the free results for some keywords…
Why Are You Still Using Facebook?
Apparently there are still companies using Facebook instead of their own website. I’m not sure why, but it’s fairly common. Now there is research that says customers prefer your company website over the company facebook page. Come on. It’s a wakeup call.
Are List Posts Worthwhile?
Something new clients as me about is post format. It’s an important discussion because the type of posts you write will in some ways determine the type of person that visits your blog. This is obviously important because you want customers to visit your blog and not just readers and lurkers.
Blogging Can Be About Research and Reviews
Sometimes it’s better to think about what blogging can accomplish instead of talking about some of the more general concepts. Here are two areas where blogging is useful for consumers….
Cisco Earns New Customers One at a Time with Content
Cisco is a huge company. Not only are they one of the biggest companies in the world, but they’re also one of the biggest publishing companies in the world. You didn’t know that? Neither did I until finding this article about their huge content network.