Blog
The New Marketing Mix: Content, Traffic and Sales
You’ve probably heard about the marketing mix by now. You’ve worked in business. You know what the four P’s are. Today we go over the new marketing mix…
The Steven Tyler Guide to Blogging
I’m in the middle of reading Steven Tyler’s autobiography. It’s worth picking up if you’re interested in reading about one of the most successful singers of all time. But there was an interesting outlook in the book that fits well with business blogging.
Why Business Blogging is the Best of All Marketing Concepts
We talk a lot about business blogging here on the GBW Blog. The reason is we feel the concept works. In fact, we’re going to argue that it’s the best of all marketing concepts available to businesses today.
The Role of Business Blogging in Marketing Communications
Marketing communications is a subject on the minds of more business leaders today. Communications have changed in many ways in just the last five years, but the timeless principles remain the same.
How to Make SEO Part of Your Entire Business
SEO is an area of interest for many businesses. Forget most of what you hear and pay attention to the stuff that really matters. Here are a few helpful tips.
Defining The Role of a Social Media Manager
Lots of small businesses are looking at adding a social media manager to their staff. It’s kind of turning into a trend. Before you do that or before you get too involved here are some ways you can define that role to get the most out of it for your business.
Do Customers Really Need An Experience?
A word you’ll read about in the social media world is “experience”. But do customers really need an experience in order to make a purchase?
You Are a Media Company and Media Companies Need Stories to Tell
In some ways business really hasn’t changed all that much over the last century. For example, people purchase largely based on emotion. In some cases, need is a secondary reason for making a purchase. And what spurs emotion? Storytelling. Here is more on the importance of storytelling in business.
Is Your Data Safe? What High Profile Website Hacks Means for Your Company
There have been some big issues with data the last couple years. It’s one of the realities of working online. Here are my thoughts on what you can do to protect your business.
Why Do Companies Advertise for Facebook and Twitter on Websites and Commercials?
Something that has confused me for the last few years is how companies advertise social media icons. They put them on their websites, TV commercials and in print marketing. It’s interesting and I think it’s worth examining a little deeper.