Blog
The #1 Tip To Get Introverts To Go To More Networking Events
I’ve struggled with networking over the years. I’m an introvert. However, I have found value in meeting new people so I’ve developed a way to overcome my hesitancy to go to networking events.
How To Make A Killer First Impression Via Email
Nearly 100% of the customers we get at GBW are brought on via email. I think that’s pretty unique in the B2B world. Here is how we make good first impressions using only email to communicate with leads.
How To Be Happy While Running A Business
Oddly enough I’ve run into a number of entrepreneurs that don’t seem to be happy. Some seem outright depressed. Why is this and can those feelings be reversed?
7 Things Your Startup Doesn’t Need To Be Successful
Does your startup business need a Facebook page, Twitter account, business cards? Some of these answers may surprise you.
One Simple Mistake Could Be Skewing Your Website Traffic
This is a mistake I see blogs making al the time. It happens when you show the entire post on your archives pages. It’s worth avoiding it almost every instance.
6 Free Things Your Company Can Offer To Get More New Customers
I’m usually against giving away things for free. But on a recent vacation I realized that sometimes giving things away can be a win-win for both you and for your customers. Here are some ideas I had that might help your company.
How To Add Personality To Your Blog Without Acting Crazy
One of the general rules of blogging is to add personality. Yes, we all want to add personality, but it’s not easy. We think that we have to act fun and crazy to add personality. Here is how you can do it without acting weird.
5 Creative Writing 101 Lessons To Use In Content Marketing
In college I took a basic creative writing class. It was one of my favorite classes all through college and I still remember some of the lessons today. And those lessons are useful for content marketers.
Blogging Isn’t About A Scoop, It’s About Unique Perspective
The idea for this post came from my following of the Packers training camp this year. Some of the beat writers are worried about being the first to report news. The truth? That’s not important anymore.
5 Blog Title Lessons From Those Pesky Suggested Articles Ads
You’ve probably read a really great article or blog post only to get annoyed when you got to the bottom to discover offensive suggested articles. But if you look closely you can learn something from these ads. Here’s what…