Blog

Simple Content Ideas For Your Social Media Strategy

Are you struggling to find social media content ideas? Here are two simple strategies to follow to make coming up with content to share easier while also creating a real strategy and not just one-off tactics.

What Assets Are You Building For Your Business?

The real value of your business is in the assets you build. What assets are you building for your business? Here are some distinctions of what is and what is not an asset. It might change your priorities on how you’re investing your time and effort.

Blogging Analysis: Rainforest

Today we’re looking at a company with a unique offering. We’ll see who their target client is and take a look at how they’re targeting that client with a business blog.

3 Website Call-To-Action Mistakes That Cost You New Clients

When was the last time you looked at the calls-to-action on your website? Do you really know how your site is performing with visitors and especially with new visitors? Here are some common mistakes that could be costing you new clients.

Are We Working Too Many Hours?

There is an interesting article on the Harvard Business Review. It’s about the number of hours people are working today and how companies really value that commitment. But are there downsides to working so much?

Blog Analysis: Relias Learning

Today for the Blog Analysis we’re looking at an interesting company – Relias Learning – and the strategies they have to attract clients via their business blog.

These Marketing Channels Are First Conversations With Customers

I still get questions about blog posts and how we should approach blogging for each company. Should we write about specific products and services the company offers? In most cases: no. But we still get the question so here is my approach to this question.

Learning To Take It Day By Day As An Entrepreneur

I have mentioned a few times about how important I think it is for entrepreneurs to have a vision for the future. To think one year, five years and even 40 years into the future about the business. But it’s also about having a balance of taking things day by day.