You’ve probably heard of Philadelphia Cream Cheese. The brand has been around for decades. People have long used the cream cheese to spread directly on bagels, pretzels and other foods. And that’s what the company thought until there was the discovery in 2008 that people used the spread for more than just…spreading.
It’s not news that spending marketing efforts exclusively on social channels like LinkedIn, Facebook, and Twitter can be damaging. Now, there appears to be a new lawsuit in California against Facebook that could impact the way the companies are allowed to engage with users on the popular social channels…
An investor recently shared four points he sees with the most successful companies. It was interesting to learn that two of the four points relate directly to things that a company blog can provide. Check it out…
Trust is an important part of any business relationship. A recent article from Fast Company highlighted a few of the important ways trust plays a roll in relationships and it got me thinking about the role of blogging in business….
Each day you can browse the web and find numerous articles about successful social media marketing. Companies are using the vast number of social media sites to get people interested in their brands. These companies are always looking for the next way to take advantage of social media. Yet there is one component of social that is often missing from discussion and it might be the most important aspect of the entire strategy…
There is a local movement happening. People are taking in information from all around the world, traveling, and watching the news happen in every corner of the globe. Yet there is much people are doing in their local worlds as well. People are connecting. People are creating. Local is something people are focusing on for the future…
Branded content has been around for decades. Companies create content or hire professional writers to create content that portrays the company’s brand in a positive light while also serving another purpose – typically entertainment, education, or even enlightenment. The main reason companies are spending on branded , as highlighted in a recent study, is to educate…
A few weeks ago I finished the biography of Steve Jobs. The book was really my first introduction to the man. His contributions have been many, but I think a little snippet of the book is very interesting and relates to blogging and really to writing in general. The art of telling a story is something that was mentioned in the book as people a great way to connect with people. Let’s examine in more detail…
Most successful businesses have mission and vision statements. These are declarations that state what the company stands for and where it plans to go in the future. Statements give customers an idea of where the company is going and more importantly, employees are given direction on what is expected of them regarding the business. But what about your blog? Should you create a blogging mission statement…
Local businesses are seeing a resurgence. Consumers are going online to find, research, and make purchasing decisions about the products and services they need. These folks are going online to find information and are then going offline to find the product or service. It’s a great time for local businesses to start a blog…although many already have…