A business objective is the long-term goal or finish line for a business. It’s the vision laid out by the leaders in the company for everyone in the organization to use when making decisions. Here is how a business blog can help achieve your business objective.
Every business is in the information business whether they realize it or not. Here is how your business can take a business information strategy to the next level that will lead to more sales.
Marketing ladders is a concept of offering different levels of products and services to customers. These products typically have different pricing options with varying levels of appeal to different customers. Here is how you can use that approach with your business blog…
As a marketing executive, you’re always looking for the best talent. With much of today’s marketing taking place online it’s essential to have top online marketers. Here is what those people are looking for in a marketing executive.
Companies regularly perform marketing audits. It could be every couple years, annually or even more often during the year. Here is what I’ve gone through at GBW to knock off the checklist for this year’s marketing audit.
Marketers are always segmenting and trying to get as close to 1-to-1 marketing as possible. Can a business really drive into marketing segmentation with a business blog? Here’s the answer…
Can you achieve market penetration with a business blog? Here are some examples of how it can be done.
Are you looking to hire a marketing director? Here is what is required of marketing directors in today’s business world.
Why is marketing important? It’s a basic question, but it can’t be ignored. Let’s dig into the details.
Buzz marketing is kind of a buzz word in the marketing world. You see tons of brands trying to generate buzz. Here’s what the best companies do to get buzz that leads to increase profit.