Entrepreneur Archives - Page 2 of 32

Social Media Engagement Strategies That Work (And plenty that don’t)

Let’s dive in and demystify social media. You’re posting regularly. You’re “liking” and “sharing” content. You might even be dabbling with TikTok videos. But if it’s not generating leads for your business, what’s it doing? More importantly, business leaders should think about what they want their social media to do for their bottom line. Branding is necessary but harder to measure than marketing. Marketing is measurable but doesn’t always result in sales. And the yardsticks you use to measure all your efforts can be deceiving. So, what social media strategies actually work in today’s market for driving sales? And which techniques and trends aren’t going to generate bottom-line results? Keep reading. We’ll shed some valuable social media strategy light on

Desiree Homer February 13, 2023

The Core Differences Between Leaders & Bosses: Which Are You?

Whether you’re a mid-level manager for an organization or the CEO, your leadership style will set the tone for those who follow you. And leadership is like a power that can be used for good or wielded for the dark side. Is your lightsaber red or green? Star Wars analogies aside, how you lead your teams will impact your company’s growth and success, like it or not. Every action you take will either be supportive or detrimental to your teams and their productivity. And that’s an awful lot of weight to carry for any professional. So, as you explore better tools and methods for leadership and hone your skills, be mindful of two distinct differentiators. Are you a leader? Or

Desiree Homer January 30, 2023

Growth & Scaling: How Today’s Company Leaders are Succeeding at Both

So, here we are. It’s officially 2023. What are your big ideas for your business this year? Are you launching a brand-new (or new to you) product or service? Do you have plans to innovate something entirely new? Is your company growing into new markets or regions? And more importantly, do you know what you need to effectively stay relevant to your customers and your market? If you’ve spent the last couple of years trying to survive, dodge, and weave, then 2023 is your year to thrive, boost, and grow. Part of your team and company conversations will likely include growth strategies as well as scaling strategies. The two are different and require unique lenses. And considering how challenging today’s

Desiree Homer January 16, 2023

4 Organizational Tips to Achieve Goals and Have a Great Year

Here’s what you really need right now, another “get your life together” list of tips. Insert sarcastic eye roll here. No really. Let’s get honest about New Year’s resolutions and setting new goals. There’s a lot to unpack when you think about what makes a goal different from objectives or visions. And seriously, do people really achieve their goals, and what are they doing that separates them from the millions of goals that go unattained? What makes a goal worth aiming for in your career and personal life? How can you realistically take action in a way that authentically produces results? The answer isn’t about what goals you set or how big you dream, for that matter. Those are about

Desiree Homer January 2, 2023

Outbound Sales: 6 Crazy Stories from the Field

(And what you can learn from them) When you’ve spent a decade, or in my case two decades, in a sales role, you have quite the arsenal of stories and memories. There were some pretty incredible sales victories over the years. And plenty of failures dot my timeline, too. More importantly, sales has allowed me to cross paths with some fantastic people, many of whom taught me lessons in life. Since we’re preparing for the holidays and now’s the time you’re likely reflecting on your sales metrics for 2022, I thought it might make sense to share some memorable stories from the field. These are just some of the most career-impacting lessons I’ve learned in the field, cold-calling and presenting

Desiree Homer December 19, 2022

How the Hybrid Workforce Can Change Your Business Trajectory

Yeah, yeah, yeah. You’ve heard it enough already. The hybrid work environment and remote work are here to stay. And you’ve probably read the controversial headlines about companies trying to force their employees to come back to the office. Quiet quitting is a thing now, and employees are redefining what they want from a company culture. Applicants are demanding work-from-home days, and companies are struggling to find their operational footing with all these dynamics. But, if you’re savvy and capable of looking ahead, this new (not so new) hybrid workforce scenario can actually be incredibly lucrative to your business growth. Instead of fighting the current, you could be looking to lean into it, leveraging the countless benefits. If you can

Desiree Homer November 7, 2022

17 Tips for Keeping Your Sanity Through the Upcoming Holidays

‘Tis the season, folks. Yep. It’s coming. The holiday season brings joy, festivities, friends, and family. But for many, it also brings anxiety, added stress, and full-blown migraines. So, how are you planning to keep your sanity through the hectic nature of gifts, budgets, and Aunt Carole’s Jell-O mold? Find your bliss this holiday season in the little things. And follow these tips for keeping yourself merry and bright through the new year. 1. Planning Ahead for Everything You Can For me, it’s all about checklists. Meal prepping for even four or six guests at a time requires serious time management. But then there are gifts and counting the little ones who need toys, new socks, and Fortnite V-Bucks. It’s

Desiree Homer October 24, 2022

12 Hot Leadership Trends & Topics Everyone Should Explore

Who’s your favorite leadership guru? Do you have a successful mentor who provides you with business-centric words of wisdom? Are there Richard Branson, or Simon Sinek quotes you share on social media? We all love motivational insights, especially when they feel like they relate to our current career trajectories. And anyone in a leadership position knows that some of the best advice is going to come from those who seem to have the foresight to anticipate the business climate of the future. So, as you prepare to round the corner into 2023, here are some of those emerging trends, hot topics, and entrepreneurial insights you’ll enjoy exploring. You might find something inspirational to take with you into the new year

Desiree Homer October 10, 2022

18 Characteristics of Today’s Entrepreneurs

Starting a business 20 years ago typically meant opening a brick-and-mortar location to share products or services with the local public. You might remember scenes from the movies of executive board rooms, full of stuffy suits, making the most important decisions for a company’s success from behind closed doors. But here we are, 2022, and the definition of entrepreneurial success is vastly different. I just watched a young couple on their established YouTube page launch a global coffee business from their off-grid living site in Panama. And they’re making bank. So, yes, a lot has changed in the entrepreneurial landscape in the last couple of decades. And while the channels for reaching clients and methods of conducting business have shifted,

Desiree Homer September 12, 2022

We Don’t See the Very Lenses Through Which We Look

(And other things I learned from my HS civics teacher) Let’s get deep for a minute. Like, deep thoughts and serious reflection. Sometimes, life calls for it, too. It’s not hard to get sidetracked and caught up in the day-to-day hustle and lose sight of your long-term goals and your current trajectory to reach them. And as an adult, you might start realizing some of the challenges you face are best solved by life lessons learned years ago. But you can’t get to those ah-ha moments without a little peace and solitude to reflect. Today, I’ll share a few of my life lesson moments that stick with me, even now, as a professional in business, as a mom, as a

Desiree Homer August 22, 2022

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