One of the biggest questions when it comes to social media marketing is: What the heck do I post everyday? It’s a great question. Possibly the most important question to ask. A good answer, if you’re struggling to post often enough, is to document your life. You can mix in personal and work. That’s up to you. A good way to think about it, though, is to imagine what you see on reality TV. It’s been around now for about three decades or so. But the shows all follow a similar formula. The cameras hang around the cast and document everything. Then there is editing. But something that often happens along with the documenting is what’s known as OTF or On The Fly.