Boost Software Attracts A Unique Customer With Its Blog
I’m excited about this Blog Analysis.
I think over the years I’ve gotten a little too much involved with the tech world.
My generation grew up with computers. We had them in school. We had them at home. As the years went by in the ’90s and ’00s we became more attached to our computers, then the Internet and then our phones.
So my generation is pretty well versed on what’s going on with tech (or we like to think so), but we don’t represent a large part of the population.
That’s where Boost Software comes in. They create software that helps computer owners with common issues like computers that take forever to start. They fix those issues and other speed and performance issues.
I know I can think of tons of people that are frustrated by their computer. They struggle to use it. And it seems like that’s why Boost Software is doing so well.
So that’s the general overview of the company, but today we’re going to look at their blogging strategy.
1. Older Audience, Of Course A Blog Is A Good Idea
More people are using the Internet and that includes people over age 65, which seems to be about the target age group for Boost Software. In fact, 53% of people over age 65 now use the Internet.
I know my parents are in that group, but they still suffer with slow computers. And I know they read blog posts even if they don’t know they’re reading blog posts. They read all kinds of articles online.
Even if you have a customer that is older that you think might not be searching for answers to questions online you can see now that many are. And you can earn their attention and trust with a blog by providing answers to questions they have as it relates to your industry.
That’s what Boost Software is doing by having their blog.
2. Company Updates
Boost Software launched their blog back in 2014. That was just a year ago and they came out of the gate with two great posts. The first two posts were company updates or company news.
First, they announced that their company had been included on the Inc. list, which is a great achievement.
Next, they announced their new website, which is wonderful and exciting news.
We’ve talked about it before that a company blog is a great place to post company updates and news. People look to company websites for official information.
It’s a way for potential customers to get to know what you’re doing so they can better determine if they want to choose you to help them today and in the future.
3. Basic SEO Best Practices
One little thing I noticed on the Boost Software blog is that the title tag on the two posts are the same. And it seems like that is the case for every page on the the site.
It’s a great site. I think the content is well-presented. The basic, but important questions are answered. It’s easy to understand what they’re offering.
With just a little fixing up of the SEO they could have things really cleaned up well. And that starts with the title tags. Each page should have its own unique title tag especially on a site that doesn’t have too many pages.
It’s just a small thing, but a little optimization could improve things from an SEO perspective.
4. The Common Path For A New Blog
I’ve mentioned a couple times that the Boost Software blog just has two posts. And that’s fine. They’re doing more than many companies out there because many companies still don’t have a blog even though studies show that blogging can increase traffic and leads.
So that’s a good first step, but you can see that with only two posts the Boost Software blog has pretty much gone dead. And that’s a common path for many new business blogs.
The idea of starting a blog sounds good. Many companies even have a few good ideas to get started, but then they realize that they have to keep coming up with ideas and things taper off and eventually the blog goes dead.
And the real benefit from a blog is having an ongoing strategy.
The first step is committing to a schedule. It could be one per month or one per week. Next it’s good to separate the brainstorming from the writing. Come up with 12-20 titles at a time. Then sit down and write and every few months come back and do some brainstorming.
And finally, if you don’t have the team to handle blogging internally (and it’s usually more work than expected) then go outside to find a firm that can help with blogging.
5. What To Write About
Now we’ll leave off with a note about blogging strategy.
The best strategy for a blog is pretty basic in its approach.
Start with your industry and your target customer. Identify the questions your customers are asking in relation to your industry and answer those questions with blog posts.
There are probably tons of questions people have about their slow computers or about how to use their computers, email and the Internet.
All those questions would attract target customers to the Boost Software blog.
Here’s a question:
That’s an easy one to answer. You could talk about browsers, but you could also add what the other issues could be for users with slow computers.
Here’s another one:
You could write about resources for people to learn to type faster. Maybe a few quick tricks to implement right away.
The point is that you’re looking for questions your target customers are asking and answering those questions with blog posts. You’ll attract them, earn their trust and get them introduced to your company and what you offer as a product.