Blog Analysis: Digital Roots Provides Social Insights For Organizations

August 26, 2015By
Digital Roots Blog Strategy

Today we’re looking at the Digital Roots blog strategy.

Social media has become a major channel for publications, ecommerce firms and other organizations.

One thing that happens for big organizations and even smaller organizations is that their brand and content gets mentioned on social media.

It’s hard to track what’s being said about your brand, your industry and your content. That’s where it seems like Digital Roots really helps and it also seems like they help with the insights on what should be done with that information, how to make it more positive or how to engage better and things like that.

So Digital Roots is heavily invested in the social media world. Today we’re going to see what they’re doing with their blog.

Let’s check it out.

1. Providing Understanding On New Trends

With social media, and really with a lot of marketing, things can change fast. One of the things that’s changing fast in social media is video. And in the last couple years the use of video and now live video has really taken off.

As people get faster Internet connections it’s been possible to consume live video with few interruptions and frustrations. It’s been apparent that people want video and now technology is making it possible.

But with live video it seemed to kind of sneak up on marketers. Now you have apps like Periscope that allow anyone to publish live video for followers.

That’s an opportunity for brands too, but it’s hard to know where to start and what to do.

That’s where a post like this one from Digital Roots is valuable. The post lays out what live video is about, why people want it and a little bit on how businesses can start taking action.

This type of post is almost always valuable to target readers. Most businesses can do this type of post with major trends and news items in their industry.

2. Award Announcements

Digital Roots was named one of the top 50 companies to watch in Michigan earlier this year I think. They shared that information in this post.

It’s good to share this type of information in a blog post. You get to show that others are seeing the value in your business. That’s social proof to potential clients and partners. When someone is looking at doing business with you especially in a B2B situation they want to know more about you.

Showing that you’re doing well with awards gives people more insight into who you are as a company.

It’s good to have a mixture of different posts on your blog. Some how-to posts for readers that really don’t mention your brand, but you can mix in posts like this that do mention your brand almost exclusively.

It’s good to recap what the award is about, link to the award: Digital Roots did both. And it’s good to add some more information that maybe wasn’t in the original press release.

3. Linking To Mentions

It’s just a two-sentence post, but it’s something a little different than what we may normally see.

The idea behind this type of post is showing that you’ve been featured on another blog post, guide, white paper or whatever. You link to it to promote it and kind of show some love to the original post.

So it’s great that way.

And this one is pretty cool because it’s the travel site, Pure Michigan, that did the original post. That’s pretty cool. It’s good when businesses are proud of where they’re located. That connects with people.

The only thing you can do if you have situations like this would to add some more content. Maybe a couple paragraphs that weren’t included in the post that you would add to the context.

4. How-To Posts

Some of the best posts you can add to your business blog are how-to posts. These can cover any questions your target client has in relation to your industry.

In this case you have social media as the industry. You have probably medium and large organizations wondering all kinds of things about social media.

One of those items is something Digital Roots touched on with this post on a strategy for connecting with people mentioning a brand. It’s a great how-to for the target reader. It’s actionable. It has some good stats.

Your posts don’t always need to be exactly about the service you provide. Most of the time your clients aren’t searching for exactly the service you provide, but that doesn’t mean they won’t in the future. You can introduce them to your brand by writing about all the things they are looking for in relation to your industry.

5. Infographics

The last few years have seen a boom in infographics. I think it’s slowed down a little bit recently maybe just from the initial influx. There is always a little easing when something comes on strong.

But I think infographics will have a long-term place in online content because they are easy to consume and can have some very good information and actionable information.

And Digital Roots did great with this infographic. What I really like is that they added more content and context before sharing the infographic. It’s one thing to share just an infographic, but I like adding more content in text form whenever you can.

Great example of that with Digital Roots’ post.

Conclusion

Digital Roots is doing a lot of great things with their blog. They’re posting about 1-2 times per month and sometimes even more than that. It’s pretty cool to see also that they’ve been doing their blog for what seems like at least a few years.

And that’s really what it takes. You need to get up into the 30s, 40s, 50s and even in the hundreds to start really seeing the benefits of a blogging strategy. Any business can post 10 posts, but that’s usually about the time when most give up.

What people want and what search engines want is consistent content over a long-term. Digital Roots is committing to that and they’re doing a good job with the content they’re publishing.