Desiree Homer

Ways to Improve the Productivity of Your Sales Teams Today

As a business owner, your company’s ability to grow is directly impacted by the productivity of your sales teams and your sales efforts. Hiccups in your sales process or inconsistency in driving sales funnels can snowball into big problems, too. Inefficiencies in sales lead to thousands of dollars left on the table in unclosed business and countless missed opportunities. That’s why it’s imperative that you continuously evaluate and look to improve your sales processes. And if you suspect your sales team is unproductive or could stand to improve, keep reading. Today, we’re diving into all the proven techniques, latest insights, and strategies to boost sales productivity and your company’s bottom line. Evaluate Your Sales Productivity First Be smart and calculated

What You’re Doing Right (And Wrong) with Your Online Marketing

Every business today – and we mean, every – is online. Now, whether your company just launched a website or you’re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just what combination of online marketing efforts works best, there are some do’s and don’ts to know. Today, we’re outlining all the right and wrong digital marketing strategies you might be using. Based on reliable data and proven results, knowing what to do and what not to do is about to get a whole lot easier. And you have plenty of time to make the necessary

What It Means to Be a Revolutionary Leader in Today’s Business Landscape

Great leaders emerge all the time. And we notice them the most when they arise from the dust of entrenched challenges. But you don’t have to go through hell to stand out as a great leader. Today’s business leaders are quickly recognizing that they can take command of their company ships with renewed vision, managerial integrity, and brilliant strategies. Today’s path to revolutionary leadership doesn’t have to be a cliche-ridden journey of self-exploration and guru courses. In fact, authentic and impactful leadership is realized when you have a true understanding of what it means to be a leader – right now. Today’s inspirational leaders are operating with a new rulebook. And if you hope to achieve similar successes, you might need

Everything You Need to Know About Scaling Your Business in 2023

Let’s talk about scaling your business. We’re not talking about growth – that’s different. Scaling is about amplifying your offerings and revenue without really investing in more direct resources. But more on that later. For now, you know your success in business relies on your ability to offer a quality solution or provide a core offering to a demanding audience. And today, we’ll share trending insights about how leaders are transforming and redefining their strategies in a way that allows for scaling, not just growth. Understanding the Differences Between Growing and Scaling Generally speaking, when you think of business growth, you think of linear growth. Business growth usually requires additional capital, technology, people, or resources. And with those investments, you

11 Easy-to-Implement Changes to Your Routine to Improve Your Energy

If you’re a successful professional in any capacity, it means you’re really good at what you do. Whether you’re a top-performing salesperson, a veteran business owner, or an aspiring career professional, success lies in your ability to be a go-getter and pedal-to-the-metal kind of worker. But it also probably means that you sometimes struggle with your energy levels. Burnout is a real phenomenon, and no one person can maintain a hectic pace without practicing a little self-care. Before you shy away, thinking this is another one of those listicles with tips and suggestions you already know you NEED to be doing, keep reading. These suggestions are easy-to-implement changes that even the busiest professionals can make. If you’re looking for smart,

24 Brilliant Calls to Action You Can Use to Close More Sales

No matter how revolutionary or groundbreaking your product is or what your service delivers, if your customers don’t know what to do when they first encounter your offering, they won’t buy. That’s why you need to TELL them what to do. And that’s where the call to action comes into play. Back before the digital age, you know, when broadcast television and hot-off-the-presses newspapers were the only way to get news, you saw CTAs all the time. Big, bold messages like “Call Right Now!” or “SALE!” drove you to take action. Hard telling how many QVC or “As Seen on TV” products are still looming in people’s closets these days. Today’s digital landscape of marketing and advertising is an entirely

The Ultimate Guide to Digital Ad Campaigns

Go ahead and do a Google search right now for “digital ad campaigns” and see what happens. You’ll be inundated with pages and pages of articles, all claiming to be the best tools, the greatest strategies, and the latest ad trends. There are almost as many pieces of advice out there as you have potential customers in your whole audience pool. So, how is a small or medium-sized business like yours supposed to make sense of what’s “best” when there are so many variations to consider? You’re in luck for two reasons. We have decades of advertising, marketing, and content experience. We’ve put together an ultimate guide you can actually apply to your business for real-life results. Keep this ultimate

Ready to Take on Your First Leadership Role? 10 Tips to Prepare

You’ve spent your working life up until this point growing and learning in the hopes you’d achieve a position of leadership. Or maybe you’re the other type of professional, one who’s worked diligently to hone a craft only for purposes of self-improvement, now finding yourself getting a surprise promotion to leadership. In either case, it’s time to prepare for a new role. And if it’s the first time you’ve been charged with leading a team, there are things you should do to prepare. Don’t just step into the realm of management without a plan. Instead, follow these steps and lean into your new role as an inspirational, impactful, and innovative leader. 1. Self-Assessment First Don’t put too much pressure on

10 Challenges Today’s Entrepreneurs Face (And What You Can Do to Overcome Them)

The road of an entrepreneur is filled with challenges and obstacles that others don’t necessarily face. And it’s lonely sometimes, especially when you feel like you’re burning both ends. Others don’t understand your stresses, and it’s even harder to sift through the nuggets of advice to find clarity and insight. But you don’t have to isolate yourself in a silo, all by yourself. As an entrepreneur, you are a rare breed of professional. However, you’re not alone in your day-to-day struggles. There are other business builders out there who, like you, faced incredible challenges. And in today’s marketplace, the rules have changed even more for those who strike out on their own ventures. If you need peace of mind, keep

It’s Never Too Late to Change Career Goals

Well, you’re here. And that means something about this topic sparks interest. Whether you’re thinking about a career now or just wondering what your options are, stay tuned. It used to be that careers were meant to be linear, with 20+ years of loyal commitment that would result in a healthy retirement with benefits and stipends. That may have been your plan when you got started in your current profession. But you know darned good and well that today’s economy, market demands, company trajectories, and management don’t plan to follow those paths anymore. So, you can wait around and hope you get the longevity you originally planned. You can cross your fingers and hope layoffs and buyouts don’t derail your

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