A recent study by eMarketer provided some interesting insight into the minds of small business owners. It’s 2011 and small businesses seem to have a want to increase their blogging efforts, but most seem disappointed with the results they’re achieving with their blog. Let’s dig into this situation…
Three months ago the ruler of the Web, Google, rolled out a substantial change to their natural rankings algorithm. Since then there have been many smaller yet similar updates. The goal Google has is to root out what they define as poor quality, unoriginal content. So far results have been mixed at best and some even think the results on Google’s pages are worse than before. Here is one story…
Each year the best golfers in the world come to play the Tournament Players Course in Sawgrass. The Players Championship is one of the best tournaments in all of golf. And each year everybody, including the players, discuss one thing – the Island Hole. Find out what this has to do with your business…
Problogger and Darren Rowse are the best sources of information on blogging. There was an article recently where Darren discussed the common unrealistic expectations bloggers have and I thought a few rang true for business bloggers as well. Check out the post and learn a bit about blogging expectations and how you can succeed where others fail…
Here are two more examples of how companies are using a blog to improve their business while increasing revenue. The first company is a unique business selling yarn while the other is a major hotel chain. You’ll be interested to find out how they are having success with corporate blogs and how you can learn more about starting your own company blog…
Here is an example of successful blogging from a music lessons company. They were able to use their blog along with other inbound marketing initiatives to create an increase in revenue. Even the small companies are able to use blogging to their advantage. Check out the story and a few of my thoughts…
The studies keep coming in regarding sales and how blogging can generate revenue for a business. Check out two more instances of a business earning revenue from blogging activities. The first is a consulting business and the second is a statistic on sales from blogging. Check it out…
Business blogging continues to take hold as a legitimate way for businesses to improve and drive sales. As more businesses start blogging it’s not a question of if your business should start a blog, but how your business will blog better than the competition…
Google Insights is a great tool for understanding how search traffic can trend throughout the year. When you’re looking at tracking blog traffic results alongside revenue and profit you want to understand why you are and are not getting traffic. Insights can provide some answers to that “why” question you will have…
Does keeping a blog schedule help bloggers succeed? Some seem to think consistency is even more important than talent. When others fall by the wayside after a bit of failure others will proceed with no promise of success and continue posting. Is this how they are winning at the blogging game? Let’s take a look and discuss…