The mobile movement is obvious. More people are using their smartphones to access the Web. This includes apps and Web pages. A recent article on eMarketer highlighted what this meant for video sites and social marketing sites. I want to explain what it means for bloggers…
Woot is a daily deal site. They were one of the original sites with this idea. They were purchased by Amazon and seem to be seeing continued success. A recent article on Inc.com highlighted the efforts of Woot and mentioned their content strategy. I thought I’d take a deeper look into how Woot’s content and blogging strategy has helped them…
Do blogging goals actually work? In the past I’ve mentioned that it’s important to create blogging goals. These are little mental notes for you and your readers that keep everybody involved in the blog on point. It’s easy to lose focus of the blog especially early on in the process. Goals can help, but do they really work?
There is an opportunity for bloggers to reach the news seeking audience. People are going online with various devices to read the news. There is potentially room for bloggers to capture marketshare by offering useful news-type information…
It’s easy to really get into each post. A better way to think about your blog is to think of it as an ongoing narrative. You want to tell a story that spans days, weeks, or even years. The goal of any blog, including a business blog, should be to keep readers coming back. In order to keep that interest it is necessary to create the mindset of a blogging catalog…
Forming a habit is relatively easy. It seems like when we don’t necessarily want to form a habit then forming it is easy. Think of eating ice cream every night before going to bed. On the other hand, it seems difficult to form good habits or to break bad habits. When it comes to blogging, habit forming is something worth working on…
An article on Open Forum got me thinking about how to manage bloggers. There are some interesting ways you can make sure bloggers are happy. Their happiness can mean some great posts for your business blog and success of the marketing channel…
The idea of creating a blogging culture is important. There are certain people you want reading your blog. In order to attract the attention of the ideal reader you need to find the right kind of writer…
Spanx founder, Sara Blakely, is a self-made billionaire. She went from working in a demanding sales job to running one of the biggest companies in the world. Recently, Sara shared some of her sought after insight with Forbes. The article contained tips for entrepreneurs. I thought it was interesting and it inspried a similar post where I share some tips for startup bloggers…
An article on Inc. got me thinking about security with your marketing strategy. I’ve written on the topic before. The idea that your online marketing efforts are in danger can be scary, but blogging offers something a little more secure than using other channels…