Search is in the news again on eMarketer, but the same article brings about some interesting insight into branded content and the role a company’s website plays in the minds of consumers…
If you’ve been reading blogs this week you’ve likely read some comparison posts to the ongoing Olympics. I’m going to discuss the good and the bad that comes with blogging this way.
For the last five and maybe even ten years the SEO world has been all about links. While that’s still true from the SEO perspective there are changes in the way search engines classify the best websites. Let’s discuss…
We’ve been talking quite a bit about SEO lately. The discussion continues as word from Wordstream comes out that Google’s paid ads are actually getting more clicks than the free results for some keywords…
Apparently there are still companies using Facebook instead of their own website. I’m not sure why, but it’s fairly common. Now there is research that says customers prefer your company website over the company facebook page. Come on. It’s a wakeup call.
Something new clients as me about is post format. It’s an important discussion because the type of posts you write will in some ways determine the type of person that visits your blog. This is obviously important because you want customers to visit your blog and not just readers and lurkers.
Sometimes it’s better to think about what blogging can accomplish instead of talking about some of the more general concepts. Here are two areas where blogging is useful for consumers….
Cisco is a huge company. Not only are they one of the biggest companies in the world, but they’re also one of the biggest publishing companies in the world. You didn’t know that? Neither did I until finding this article about their huge content network.
There is another popular article out there about the death of SEO. There is more and more of this in the industry right now. I’ve addressed it before here on the GBW blog, but I’m going to keep hitting on it because it’s important for you to understand how things are changing and what it means for your business.
Lots of marketing channels are about introducing consumers to new products and really just introducing consumers to a business. It’s sometimes called branding, but I feel that term is too far removed from profit that it’s not a good one to use. I think blogging is part of the discovery process for businesses…