We talk a lot about business blogging here on the GBW Blog. The reason is we feel the concept works. In fact, we’re going to argue that it’s the best of all marketing concepts available to businesses today.
Marketing communications is a subject on the minds of more business leaders today. Communications have changed in many ways in just the last five years, but the timeless principles remain the same.
SEO is an area of interest for many businesses. Forget most of what you hear and pay attention to the stuff that really matters. Here are a few helpful tips.
Lots of small businesses are looking at adding a social media manager to their staff. It’s kind of turning into a trend. Before you do that or before you get too involved here are some ways you can define that role to get the most out of it for your business.
A word you’ll read about in the social media world is “experience”. But do customers really need an experience in order to make a purchase?
In some ways business really hasn’t changed all that much over the last century. For example, people purchase largely based on emotion. In some cases, need is a secondary reason for making a purchase. And what spurs emotion? Storytelling. Here is more on the importance of storytelling in business.
There have been some big issues with data the last couple years. It’s one of the realities of working online. Here are my thoughts on what you can do to protect your business.
Something that has confused me for the last few years is how companies advertise social media icons. They put them on their websites, TV commercials and in print marketing. It’s interesting and I think it’s worth examining a little deeper.
What is the best social media for your business? Let’s dive into this question and figure out how your company should move with a social media strategy.
Big data is everywhere these days. With all the talk it’s easy to see why people are interested in learning more. Let’s see if big data is really a worthwhile pursuit for a business.