David Wiebe, Author at Ghost Blog Writers

How to Ensure Your Creative Team is Fairly Rewarded

A writer is a writer. A graphic designer is a graphic designer. And a social media manager is a social media manager. This type of thinking is prevalent among managers, executives, and decision makers. So, they tend to view their human capital as replaceable. But is it? More than ever, there’s a need to ensure your creative team is rewarded fairly. Why You Should Reward Your Creative Team More Fairly There are three key factors to consider: Replacing employees is costly. Onboarding and training costs are substantial. A new hire must become familiar with all your processes and structures, and this can take weeks if not months unless you have a state-of-the-art training system (most companies have minimal structures if

David Wiebe December 12, 2022

Why You Must Know What Your Team is Motivated by

All too often, employees are treated as cogs in the machine. Some want to be cogs and nothing more. Others gradually acquiesce. And then there are those whose spirit is never broken. Leaders sometimes see it as their job to break all spirits and get their team to conform to their expectations. But there are simply too many opportunities, in the gig and creator economies or otherwise, to treat your best talent this way. Here’s why you must know what your team is motivated by. People Are Differently Motivated It may seem obvious, but the fundamental realization begins here. People are differently motivated. Some leaders take the stance that a writer is a writer, an accountant is an accountant, an

David Wiebe November 28, 2022

What Most Leaders Miss About Leadership

You’ve probably heard this already, but it’s well worth repeating: Your leadership can put a ceiling on your community, company, or organization’s growth. But what does this mean in a post-pandemic world? How are things changing, and what can you do to ensure you’re expanding as a leader? Here are three things most leaders miss about leadership. Leadership Begins With You The best leadership experts the world over repeat this sentiment frequently: Before you can lead others, you must learn to lead yourself. Leadership isn’t about a position or a title. It’s not about grandstanding or exerting your authority over people. First and foremost, it’s about developing a deep understanding of yourself and how you communicate with others. Are you

David Wiebe November 14, 2022

How the Reading Habit Can Change Your Life

How much do you read? Some of the most knowledgeable and successful people in the world – be it Bill Gates or Warren Buffett – have voracious appetites for learning and reading, a quality easily acquired by just about anyone. But can the reading habit really change you life? If so, how? You’ll Separate Yourself from “the Pack” The Washington Post says leisure reading in the U.S. is at an all-time low. It fell from an average of 23 minutes per day in 2004 to 17 minutes per day in 2017. In 2021, Pew Research Center said 23% of American adults didn’t read a book in whole or in part in the last year. While some of the time people

David Wiebe October 31, 2022

Will A.I. Replace Writers?

Artificial Intelligence technology continues to advance and evolve. Since The Guardian published the first article written by GPT-3, the OpenAI text generator, multiple popular publications, like Lifehacker, have followed suit. We’ve all heard the repeated warnings of A.I. coming for our jobs. This is somewhat a reality in factories and fulfillment centers already. But what about writers and artists? Will they be out of work once tech like GPT-3 understands all the nuances that goes into writing articles both humans and machines love? A.I. Writing Is Getting Better It has long been said that, even as robots become smarter, they won’t be able to craft anything creative without human input. Further, anything created by A.I. would simply lack the soul

David Wiebe October 17, 2022

What Learning an Instrument Can Teach You About Digital Marketing

Music and digital marketing. They are two completely different worlds, aren’t they? Well, the association may not be an immediate one. But that doesn’t mean there aren’t some valuable digital marketing lessons hidden in the discipline of learning an instrument. Here’s what learning an instrument can teach you about digital marketing. You Must Persevere & Have a Long-Term Mindset While the pros make it look easy, learning to play an instrument well is a long-term prospect. Many don’t stick with it long enough to get anywhere with it. You might be able to learn a few simple scales and melodies (e.g., “Twinkle, Twinkle, Little Star”) within a short amount of time of starting lessons, but if you ever hope to

David Wiebe October 3, 2022

Are Web3 Platforms Worth Adding to My Marketing Mix?

Whether it’s on the DeSo, STEEM, or HIVE blockchains, Web3 social networking platforms are quietly exploding. The political-healthcare climate of the last couple of years has divided people as never before, increasing the demand for free speech and non-centrally controlled platforms. But that’s just the tip of the iceberg. The truth is Web3 platforms have their own ecosystems, utilizing cryptocurrency to reward users for certain actions, in some cases, letting them create their own NFTs to sell as digital tokens. As you may know, crypto and NFTs are huge buzzwords right now. So, are Web3 platforms worth adding to your marketing mix? Do You Have The Bandwidth? Just as it’s necessary to create a strategy for platforms like LinkedIn or

David Wiebe September 19, 2022

Which Side of the ‘Paid Ads’ Fence Are You On?

If you have time but no resources, make content. If you have resources but no time, invest in paid ads. Content and advertising tend to play complementary roles in online marketing. One can support the other. The main difference is that advertising can lead to instant exposure on a mass scale, where content takes time. The more resources you’re willing to pump into your ads, the more traffic you can generate and sustain, so long as you keep spending. But with the paid ads landscape quickly changing, is it still worth the investment? The 3 Greatest Challenges Advertisers Are Facing Whether it’s Google, Facebook, or Twitter, the largest platforms on the web serve ads to their users. There is more

David Wiebe September 5, 2022

Change Your Attitude, Change Your Life

How do you show up to work? What is your mindset as you approach another workout? How are you feeling when you return home to your spouse at the end of a long day? Life can either be by design or by default. We can easily carry our feelings from one domain into another. This is usually counterproductive. Just because things aren’t going well at work doesn’t mean they aren’t going well at home, or vice versa. The best thing we can do is check in with ourselves periodically and monitor our attitudes, because changing our attitude can change our lives. The Strangest Secret In his classic and essential personal development speech, The Strangest Secret, radio speaker and author Earl

David Wiebe August 15, 2022

What’s It Like to Be Your Employee?

Being a part of your organization is the best thing ever. It’s a fun, growth-oriented workplace with plenty of incentives and benefits to keep the entire team happy. …Or is it? Many leaders assume they’re adequately engaging their employees and have their finger on the pulse of their company but haven’t stopped to dig deeper into the issue. Is Jane doing well in HR? Is Hank stressed out? Has the new hire Jessica been onboarded properly? Well, you won’t really know until you start asking some of the big questions, such as: What’s it like to be your employee? Are You Holed Up in Your Ivory Tower? One of the highest value activities in any business is thinking. There are

David Wiebe August 1, 2022

David Wiebe

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