Twitter might not seem like the best place to building your event planning business.
It might not be.
Facebook might be better. Instagram might be better than Facebook.
But it doesn’t mean that Twitter can’t work. And you may be wondering about this especially if you love using Twitter.
If that’s the case or if you’re just looking for a different way to market and brand your event planning business then here are some tips.
1. Post A Lot More Frequently
Here is the thing with any social media effort: you have to post a lot.
We’re talking a minimum of daily. A dozen times a day would be much better and get you on track to building a solid branding effort that gets customers coming to you when they want someone to run their event.
Look at your favorite accounts on Twitter.
Look at how often they are posting.
Odds are good that those accounts are posting the most content. And you probably crave even more content from them. You probably pull down to refresh the feed hoping they have new content even though you just refreshed five minutes ago.
That’s what it’s like. That’s the appetite people have on social media. The ones that can feed it win the attention.
I know it’s a challenge. But it’s the reality.
As an event planner it’s about using all the content at your disposal:
- Event planning tips
- Photos
- Videos
- Responding to everyone that tweets to you
- Jumping in on industry conversations
- Seeking out influencers and engaging with them
2. Use Hashtags
Hashtags are critical on two social platforms: Twitter and Instagram.
With just about every tweet you’ll want to be using 3-5 hashtags.
Sharing a wedding planning tip? Be sure to use hashtags like #wedding, #weddings, #love, etc.
Focus on the hashtags your target audience would be monitoring.
You’re planning local charity events for businesses? Use the hashtags relevant to your local area. The city’s name. The county’s name. The state’s name. Use hashtags relating to the charity. Use hashtags that relate to the event. If it’s a golf scramble then use #golf.
Hashtags open your potential audience to lost more people. It’s how you tap into a bigger audience to get the chance to earn more attention.
3. Connect With Influencers
Big opportunity here.
Even if you’re in a small town the odds are high that there are multiple influencers in the area that you can connect with.
Influencers are those that command attention on social media. Even if you live in a community with 1,000 people there is probably someone that is tweeting up a storm and commanding the attention of a good portion of the population of your community and others in the area.
It might even be someone like a local radio or tv host. Maybe even a local business person that has funny commercials on the radio.
Message these people. Tell them you’d like to get to know them. Ask them if there is anything you can do for them. Maybe you can provide some aspect of your event planning services to help them with an event they have coming up.
Maybe they’re in charge of the local PTA. They’re a mom with two kids in the local school. They have a huge cookie bake sale coming up and they need help organizing it.
Offer your help. Free of charge. You’re looking to connect. To earn this person’s trust.
Once you do that odds are good they’ll help you a little by talking about you to their audience.
Maybe. Maybe not.
It’s a numbers game. You’re looking to connect with as many influencers as possible.
The word of mouth with influencers is real. You just have to put in the work to connect with them. It works way better than advertising.
4. Answer Questions
I mentioned this in the first point about posting as often as possible.
You’re looking to use Twitter Search to find anyone asking questions about the events you plan. You jump in and provide the answer. Ask them followup questions.
You’re looking to answer as many questions as possible.
When you read about “providing value” on Twitter and social media this is what “value” is. It’s answering the questions people are asking. It’s education and entertainment. You’re keying in on the education side of things.
Here’s a search to get you started.
5. Partnerships
This is a combination of a few of the above. Kind of like connecting with influencers, but in this case you’re looking to connect with other businesses or organizations that share the same target customer.
Let’s say you plan business office parties in your area. There are lots of local businesses that target other local businesses.
- Catering companies
- Restaurants
- Office supply stores
- Printing companies
- The Chamber Of Commerce
Connect with these businesses or individuals on Twitter. Get to know them. See if there is a way you can create content together. Create a video where you and the other business offer a few event planning tips for the holidays.
Conclusion
You can use Twitter to promote your event planning business. It takes work. But there is opportunity because most businesses aren’t going to put in the work to make it happen.
Follow the tips above and you’ll find success in the long run.