January 9, 2023

Much has been said about Twitter’s future and whether it’s even relevant to marketers anymore. Hootsuite has curated multiple stats that might have you thinking twice about such cavalier statements about Twitter: Twitter is the ninth most visited website globally Their user base is expected to grow to an upwards of 335 million in 2023 85% of Twitter users earn more than $30,000 and 34% earn $75,000 or above Almost half of Twitter’s audience consumes news regularly on the platform 54% of Twitter’s audience are more likely to purchase new products And more So, how can you ensure you’re on a growth path for 2023 and beyond? Read on. Pay Attention to Trending Hashtags At first brush, this will seem