How Well Are You Tapping Into LinkedIn?
LinkedIn marketing may not seem important at first glance. The platform has fewer than half the users of Facebook. And far fewer of LinkedIn users are active when compared to Facebook’s users, who post an excessive 350 million photos per day. LinkedIn is decidedly austere when compared to its social media siblings. You won’t find wedding photos or birthday memes. And thanks to LinkedIn users’ professional restraint, you won’t find provocative political posts either. Compared to Facebook, Instagram, Twitter and Snapchat, LinkedIn marketing can seem stuffy and basic. So why bother? Because LinkedIn is a recruiting, marketing, and branding heavy hitter for small businesses that know how to use it. LinkedIn Is Social Media for Professionals Rather than trying to