One of the big frustrations with social media is the lack of engagement.
You sit down with your phone to post an image on Instagram or Facebook and you wonder why you even bother. With only 50 followers…what’s the point?
It’s even more frustrating for someone with a business, like an insurance business. You know that potential customers are using social networks, but it seems impossible to even get a few hundred to follow you and pay attention to your updates.
What can you do?
Hashtags are simple to use. They bring your content to a larger audience. And if you post often enough you can see gradual increases in all engagement including followers, likes and more.
Here are the best hashtags for insurance professionals…
We’ll start with the types of insurance that are most common. You could try #auto and the little niche markets like #motorcycle. Definitely use those if you have a specialty in those areas. Also use them when you’re sharing tips for those specific vehicles. But #car has the most followers. More than #auto and all the others.
Here’s a key tip beyond hashtags – when you’re using these hashtags and sharing content on social media, don’t just promote that you have #Car Insurance. Share a tip like how to wash your car in the summertime. Or share a tip for safe driving.
People are looking for helpful information, not sales. You’re looking to raise awareness and earn trust so when people are ready to buy they come to you.
This is a popular hashtag for those that work…which is quite a few people and potential customers. You may or may not sell #business insurance (that’s a big hashtag too by the way) but you can still intercept a lot of attention by sharing work-related content like tips, jokes and more. Hey, you work in an office. You can relate to others that do too.
You’re probably thinking about life insurance for this one. I’m thinking about it too because that’s the theme for this post, but this hashtag can go way beyond life insurance. Anybody using social media is alive…hopefully. You can share all kinds of content relating to life and earn their attention with entertainment and education.
Could be health insurance. I think some insurance folks still help with this one. But the big one hear is helping people with their general health. And this goes for the others above too. One thing that obviously helps insurance companies is when people don’t need to use the insurance. If you help your customers to be healthy then they won’t have to draw against their accounts.
And that brings us to the next one…general safety is important for people not using insurance. You can use this one in tandem with the others. With #Car or with #Life or any of those. If you look at other insurance companies you’ll often find them sharing safety tips. You can create your own or reshare and curate content that already exists. Use a tool like Buffer to create a consistent stream of useful safety content.
Families are big for insurance companies. There is that one insurance provider with TV commercials kind of mocking those that use their parents’ insurance company. They’re funny. But I can definitely see what they’re doing. When you’re growing up you use your parents’ insurance and when you’re an adult you go with what you’re used to. Getting in with families by sharing family content can be a great strategy.
There’s no reason that insurance can’t be fun. Ok, you don’t have to share updates about fun insurance stuff. But you can share things that are simply fun. Fun ways to hang out in the summer. Fun family activities. All kinds of stuff. It’s all about what your target customers are looking to do.
This is a big hashtag for just about everything. Things you love. Things your customers love. The expression of love like family love. All kinds of things. This hashtags has a big following.
We went over this earlier. People love tips. Create your own or find them online and share, share, share. The more you share and the more often you post (with hashtags) the more engagement you’ll get.
Last on the list, but it’s a big one. You want to become well known in your area, usually a city or state. You want to be the go to person or business for info about your city. Events, changes in the business world, etc. All kinds of things. Share the updates and use this hashtag and get the attention of anyone following it.
One last tip to part with from this post is that you can share more on social media. I would say that 99% of businesses I come across don’t share enough on social media. People refresh their feeds all the time. They aren’t complaining about too much content. They want more. The most popular social profiles are often the ones that share the most.