June 12, 2023

You’re one of the hardest-working entrepreneurs around. You spend all your spare time investing in your growth. Not a day goes by without you taking action toward your ultimate success. But you don’t seem to be getting anywhere. Years continue to pass, but you don’t feel like you’ve got anything to show for it. All the while, your peers are making steady strides toward their goals. It could be that you’re a victim of sunk cost fallacy. What is Sunk Cost Fallacy? Sunk cost fallacy is the idea that it’s better to stay in than to get out, no matter how badly your current business endeavors are going. No one likes to be a loser. And most of us have