Why Content Calendars Are More Crucial Than Ever
New marketers are usually quick to run to the latest trending tactics to gain attention for their products and services. Experienced marketers, on the other hand, know the value of creating and sticking to a plan. And while there’s nothing particularly exciting about content calendars, it’s the very essence of strategy. And smart marketers know they must plant their flag on the mount of strategy rather than ephemeral tactics if they desire long-term success. Here’s why content calendars are more crucial than ever. Lack of Strategy is the Enemy of Success Blogging and content marketing have never been more competitive. Most savvy marketers today know all the best tricks, be it the Skyscraper Technique, content upgrades, the latest in backlink