May 15, 2023

It often does not occur to the entrepreneur that they could, or even should, have their business revolve around them. But there are good reasons to do business on your terms, and there could be some significant drawbacks to following in the footsteps of your competition. Here’s why you should build your business around your preferences. Differentiate Yourself Most businesses are in danger of being made redundant by competition. With the rapid rise of disruptive business models, you never know when a new player in your niche might come along to turn your business inside out. If you’ve been doing things exactly as other players in your market have been doing them, your business has been at risk for quite