August 8, 2022

More and more businesses are tapping into email marketing as a method for connecting with customers. But as with any marketing effort, there’s a right way and a wrong way to do emails. If you’re lagging with open rates, responses, and conversions, keep reading. Identifying where your email campaign might be lacking can be a tall order. But these tips and suggestions will help you do just that, and we’ll share insights you can leverage right now to make the changes needed for your email marketing to be effective. And this won’t be your run-of-the-mill listicle of generic tips and overshared advice. This is the list you’ll want to print out and take to your next marketing meeting, we promise.