July 18, 2022

To make money, you’ve got to spend money. Take this cliché for what it’s worth, but most online marketers believe in it to greater or lesser extents. There is the occasional success story touting the benefits of organic growth from SEO or Pinterest, but these tend to be the exception rather than the rule. But even as the cost of ads continues to rise, are paid ads still worth it in 2022? Are Your Results Subpar? Has your marketing activity been effective so far? If you’re satisfied with the results, then there may not be an urgent need to add paid ads to your marketing mix. (Don’t forget, though, that if your current marketing is successful, and you want to