May 2, 2022

And How It Can Deliciously Transform Your Sales Process When it comes to improving your sales game, there’s no shortage of anecdotes and expert advice out there. But it can be challenging to assimilate every suggestion or remember every rebuttal, especially for business development reps who may be newer to sales. To overcome these sales training and learning obstacles, managers and business leaders will often look to more real-life analogies to help bridge gaps in understanding and application best practices. Some of the best sales leadership I encountered in my 20 years of pounding pavement came from managers who made the sales process relatable in a memorable way. And some of the greatest gurus will always find a way to