December 19, 2012

Tiger Woods wrapped up the year with a new blog post on his website. It reminded me that Tiger has been using his website to control the message of himself and his personal brand for more than a decade. It’s a unique way to use the power of your brand to make sure you’re benefiting the most from the information you provide to your followers. Here’s an excerpt from the post A Full Season of Competition: Looking ahead to next year, I’m just trying to win those big four tournaments, and obviously try to use other events to prepare for them and try to win them as well. I’ve had to alter my practice schedule because my kids come first.