May 23, 2012

Blogging Strategy 201: List Building

Yesterday I wrote about the idea of blogging for SEO. It’s my opinion that SEO should not be the focus (or at the very least the main focus) of a blogging strategy. It’s much better to focus on blogging as a way to increase a company’s referrals. In that post I led into the idea of list building. So let’s continue that discussion…