January 22, 2011

A common questions especially in the corporate retail world is, “Does blogging lead to sales?” Marketers are especially driven by the top and bottom lines. It’s a great question and the truth is for some businesses blogging has been the only way to generate sales. For others, like large retailers a blog isn’t all about driving sales directly. Recently, though, a study found that women are learning to trust blogs more and more. Check out the results. They may surprise you.