November 24, 2010

Brands Can Reach Bloggers by Blogging

Bloggers have not been satisfied with the way brands have been treating them. A common practice in the blogging world is for companies to expect bloggers to write about their company and products with little effort on the part of the company. And even if there is effort it often seems distant and impersonal. So what can brands do to connect with bloggers and gain valuable PR?