Return on Your Blogging Investment
A difficult thing for businesses is deciding to invest the time, effort, and money into a blog. Creating a strategy for a successful blog is usually the less difficult part. Actually having people able to commit time to research, writing, and experimenting is where costs can increase. It can also be difficult to see the return on the investment and this is where mosts businesses simply stop their blogging ambitions. Now there is a new way of looking at return on a blog.
Hint: How much do you pay for traffic?
Dayne Shuda
October 28, 2010