Blog Writing Services
100% original content. 100% owned by you.
Start with a free trial post. No upfront payment required.
Blog Post Pricing
Other word counts and frequency discounts available.
Customer Blogging Results
“Businesses with over 200 total blog posts get 4.6 times more traffic than those with under 20 posts.”
What To Expect From Ghost Blog Writers
Our Goal For You
Long-Term Blogging Success
It takes several months and even years for a blog to begin generating organic traffic from search engines, social media and other sources. Traffic typically begins building slowly and picks up as the years go by.
Why Blog Writing Services
Regular blogging on your business website attracts new visitors through a variety of channels including organic search traffic (SEO), social media, email and more. With each post you’re investing in your business and your website. A blog post remains on your site forever and attracts more traffic over time.
Leads & Sales
The best business blogs focus on the questions customers are asking and answer those questions with blog posts. This blogging strategy attracts customers, provides value, earns their trust and leads them deeper into your website where they convert to become new customers.
Influence, Authority & Awareness
With a business blog, you provide an increasing amount of value in your industry. This adds to your reputation as an expert. Your ongoing blog sets you apart from the competition. Over the long-term, your business blog can become a sought after source of information in your industry.
Data Source: Quicksprout
Additional Content Writing Services
Over the years, our clients have asked us to write a variety of content for the web and for print. If it requires the written word, we can probably provide it.
Ebooks work great as lead generation tools. Your target clients can download them from your website or other locations and read them online, from their email, in their e-readers and more. We have written a number of ebooks that have spanned various word counts. We have even created a series of blog posts for clients with the goal of turning those posts into chapters for a downloadable ebook. We can do the writing. We can suggest designers for the design work.
We have edited a number of content pieces. From first draft blog posts to higher word count projects. We have done basic editing and also final stage editing, formatting and optimizing.
Many of our clients have had us provide companion email messages for their regular blog posts. We have also worked on one-time emails, automated emails and email drip campaigns. We can provide the writing and we can also help with the strategy.
Landing pages vary depending on the purpose. We’ve written pages for advertising campaigns, social media campaigns, email campaigns and more.
LinkedIn articles are similar to blog posts. We’ve worked with clients that have focused specifically on LinkedIn and they have done very well building their audience on the platform with consistently published articles.
Both email and print newsletters have worked well for some of our clients. We can help write the content for both. Usually it’s for ongoing efforts.
Personalized marketing software is making it possible for segments of your audience to see specific pages and forms on your website based on their characteristics, preferences and more. This personalization requires unique content and we can help to create that unique content.
We can take your blog posts and have a professional voice provider read the post, which can then be used as a podcast episode. It’s a great way to get more out of your ongoing blogging effort.
We have worked with both B2C and B2B customers to create product descriptions. We have worked on both short and long form descriptions.
If you’re looking for content that sells, we can usually help.
SEO pages can take a few different forms, but usually this is evergreen content in longform. We have worked on these from scratch for clients that are targeting specific keywords. We have also worked to update these pages for clients.
We can provide a few different options for social media content. For some of our clients we write the blog post and create snippets from the post. Those snippets are then published on social media to build engagement right on the platform. We have also created standalone content for social media platforms.
Updating Old Blog Posts & Content
Sometimes it’s valuable to update existing content on your website. An old post or landing page may need an adjustment based on search intent. Sometimes a post that ranks pretty well can be given a boost with additional content and answers to additional questions on the topic. We can help you identify posts that make sense to update and provide the update for you.
From homepages to service pages to about pages, we have helped clients with all kinds of web page content. This can be some of the most important content for new and existing websites. But it can also be some of the most difficult for the business owner or manager to write.
Some of our clients have had us write white papers. These usually address a specific issue. They’re usually longer than a blog post, but not as long as an ebook. But it does vary. We often work with the client to get their thoughts and opinions and then work to complete the white paper. We can suggest designers to help with the design work.
Ready to get content for your business?
A quality blog post is one that answers a question with the best information and in the best way possible. Depending on the question, the appropriate word count could range from a few hundred words to a few thousand words.
Word count can also vary depending on your industry and what your goals are for your business blog.
This is a sweet spot for both social media sharing and SEO. There are many other factors, but word count is important. According to one small study, posts with 1,500+ words received 68% more tweets and 22% more Facebook likes (QuickSprout).
Additionally, Wikipedia, one of the most successful sites for both SEO and social sharing, articles average ~1,200 words (WikiCount).
Another study found that the average Google first page result contains 1,890 words. (Backlinko)
For effective blogging over the long-term we’ve found that 1 post/week is a good minimum. It’s consistent. It builds SEO and allows for sharing via email and social media.
2-3 posts per week is really good, but not required.
According to HubSpot, companies that publish 4+ posts per week get 350% more traffic and 450% more leads.
You can provide titles. Especially initially. But those will supplement the titles GBW provides.
Some clients in the past have wanted to provide titles, but we’ve found that as time goes on, clients struggle to brainstorm ongoing titles.
We’re also very confident in the titles we can brainstorm. We have a great process for making sure there are always great titles on the schedule that will be interesting and valuable to your customers.
We always offer revisions for any post at any point in the relationship. However, the first post gives us a great opportunity to assess fit. Usually we can tell if things are a good fit from the first post.
Another option is to switch writers to find a better fit. If too many revisions are required it’s probably not a good fit and we shouldn’t continue with the schedule.
It depends on your definition of SEO. Our blogging strategy is simple. We focus on your business, your industry and especially your target reader or customer. We identify the questions they’re asking in relation to your industry. The more we see a certain question the more it’s an indicator that lots of people are searching for it. Those questions provide inspiration for blog post titles. With each post, we try to provide the best answer we can for the reader.
Why use this approach? Because it’s the most valuable to readers and it’s what Google recommends:
“In Google Search, our goal is to help users quickly find the best answers to their questions.” –Google
Identifying questions readers are asking and searching for is a form of keyword research. Providing the best answer we can to each question is a form of SEO along with proper formatting and optimization when publishing the posts. We don’t necessarily include a keyword a certain number of times in a blog post, but focus instead on providing the best answer to the reader’s question.
We can deliver posts via email. However, we’ve found that clients that upload posts themselves often fall behind and eventually need to pause the campaign to catch up.
This makes it difficult for the blogging strategy to work for your business. It also puts GBW in a challenging position.
We prefer to upload and schedule posts directly. We’re good at it. We’re efficient. We do it all the time. We leave at least a 7-day buffer for review. This ensures that every post goes live, is formatted correctly and that the posts are adding value to your website and business.
We use sources like Unsplash, Picography, Visual Hunt, Flickr and others. We use images that are either royalty and copyright free or photos that are free to use with attribution.
Readers appreciate posts on the same day(s) each week. It’s also the most efficient method for GBW and the writers. This efficiency offers the best quality content at the GBW price.
No. You can cancel the service at anytime. We don’t require a minimum number of posts.
However, we want to make sure that you’re looking at blogging as a long-term strategy. If you are then we move forward and get to work on the posts with that goal in mind.
Most of our clients publish on Monday, Tuesday or Wednesday. There are slight differences in the day of the week, but over the long-term we’ve found that the day of the week isn’t as important as consistently publishing on the same day or days each week.
The price remains the same for these and other situations. We can work together on the specifics of maintaining your blog. Usually over time we find that as clients get comfortable with our service that they hand off the services to us to make things efficient.