Ghost Blog Writers has been around for about four years now.
In that time I’ve learned a lot about blogging and connecting with people.
There is no doubt that blogging has changed my life. I started with a personal blog about 5-6 years ago and today it’s the way I make my living.
My goal with blogging is to always learn the type of content that helps people and the content that helps businesses. Our goal at GBW is to help bring new customers to their business through blogging.
Blogging is at the early stages of the sales cycle. A blog post is often the way a person discovers a brand. That person is often looking for an answer to a question relevant to a specific industry. If our customer is in that industry, we want to answer the question int he best way possible.
But there is more to blogging than just answering questions.
Sharing Your Personality
I’ve learned that a business website can be the best salesperson a business has.
Unlike people, your website is available 24/7/365. People can access it from anywhere in the world. And an infinite amount of people can access the site at the same time if you have the right host and setup.
With GBW, I try to put the answers I share with potential clients on the website. If I catch myself answering something over and over I figure it makes sense to put it on the website. That saves me time and it saves future potential clients time when they’re looking at the site.
But one thing that gets tricky with your website as your salesperson is personality.
People seem to still want human interaction even when they’re online.
So with blogging here on GBW and with our clients, we try to answer questions that come up early in the sales process, but we also try to work in some personality.
It seems like this gives people more insight into who I am and into what the personality of GBW is including the writers on the team.
One of my goals for this year was to share more personal stories in the posts. I’ve tried to work those in when I could. I recently wrote about golf to give you a little insight into one of my favorite hobbies.
I try to add tidbits about my recent wedding and all kinds of things.
It seems now that when people contact GBW for our service they know a little more about us. They’re comfortable and they know that we’re the right partner for their business.
That means a lot. Working with the right people and people similar to you is a big deal in business. It makes life more enjoyable when you work with others that share the same or similar values.
That’s why we share personality in posts at GBW.
Friday’s Lighter Posts
I don’t know if you’ve noticed, but on Friday I usually post something that’s not really about blogging, content marketing or anything like that. They’re usually articles about health or family or productivity and things like that.
I still think about what our target customer would find interesting. I know that many business owners and managers struggle with time issues so I write about productivity. I talk about my struggles with it. I try to find ways to improve it.
I also write about health. I sit at a desk all day so I might share something I’ve learned about posture (hint: your spine should be a J and not an S).
I’ll write about getting sleep and the diet that’s worked wonders for me.
These seem to make GBW more approachable. We don’t get everything right and we’re still learning, but I think the lighter posts on Friday and adding stories to more posts makes the content more approachable and digestible.
It’s been a good thing and you can do the same with your blogging efforts or with whatever type of content you create and share with your target audience.