There are a variety of content services available today.
With content marketing being the foundation of a good online strategy, more companies are looking to create content. Some are doing it on their own while others are outsourcing content production fully or to supplement their own efforts.
One concern people might have with about ghostwritten content is the question of ownership.
Who Owns Ghostwritten Content?
I can’t speak for all ghostwriting companies, but at Ghost Blog Writers we don’t claim ownership to the content we create for clients.
Our clients own the content we create.
GBW doesn’t own it. The writers don’t own it.
The agreement is for the client to take ownership of the content to use as they please.
We’re strictly a blogging company, but we do create a variety of different content types. We create short posts, average posts and long guide-type posts that clients publish on their blogs.
It all belongs to the client.
Sharing Content On Social Media
We give our clients ways to market their blog content.
One way is with The Snippet Strategy.
The reason we encourage clients to do this is because when you share content on social media, the updates you publish become the property of the social media site.
It’s fine as long as you understand what’s going on. The social media sites offer you access to people and in return they get the content you share including the personal information you put in your profiles. It’s innocent enough; they use it to show you relevant advertisements.
But it’s one reason we tell people to use The Snippet Strategy.
Create content on your own website or blog that you own. Then share snippets on social media so you entice people to come back to your website where they get the full piece of content and where you can earn their trust and get them moving through your sales cycle. Usually it starts with them subscribing to your email list.
Owning Your Content
It’s always a good idea to own your content. This means publishing it in some form on your own website that you host meaning you pay a hosting company to host your site.
Even then, get over the idea that people can’t steal your content. When you publish something online you’re giving it to people. The rewards can be great. You can build an audience and sell to that audience, but a few people might take your content and republish it.
Don’t worry about it.
It doesn’t mean anything. Focus on building your audience.
At GBW, we feel pride with helping businesses grow. We know we can do this by creating great content that builds a target audience around a blog. We’ve seen it work for our own business and with client businesses.
That’s our reward. We don’t need to own the content we create. In fact, it’s hard to feel that way anyway because often we’re taking the client’s knowledge and turning it into a blog post.
Some clients do have us post under our own names, which can work well too. We share this work to help grow their blog and we promote it as work we’ve done.
But that’s also why we offer a trial post. It’s our way of earning trust. Since we don’t share ghostwritten work we’ve done we focus on providing something unique for new prospects.
And we also create our own content here on the GBW Blog.
So that’s how ghostwritten content ownership works.
As the client, it’s all yours.