Ecommerce Blogs

Blogging for Email Subscribers

In some industries, blogging won’t be as effective at turning visitors into direct sales or leads. These other industries can still benefit from content strategies like blogging, but there needs to be a slightly different focus…

Content Case Study: Overstock Guides

Overstock is one of the biggest online retailers in the world. They started as a seller of surplus inventory of various items – a great idea – and have now become one of the most recognizable brands in the online space. The company does many things correctly with their marketing efforts. I’d like to focus on something I really like about their online strategy – Guides…