Duct Tape Marketing

Blogging Builds Trust

In a recent article on Duct Tape Marketing, John Jantsch discusses content as part of a business strategy. He discusses the importance blogging can have for a business including how a blog can build trust and be a tool your business needs simply to compete in the competitive business landscape. As John Jantsch says, “…people today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.”