Digital Marketing

Why Marketing Stamina Matters

Entrepreneurs and businesses alike sometimes get caught up in the sheer number of product and services opportunities they could create for their target customers. Instead of focusing on a singular project and making it as good as possible, they end up spreading their time, energy, and resources thin trying to create, deliver, and support an endless array of offers. The natural byproduct isn’t just scattered energy, but disappointment and ineffectiveness in most areas. More than ever, marketing stamina is critical to your success. Here’s why. “But I Haven’t Seen it on Social Media Yet” Has this happened to you? You’ve spent countless hours in research and development, building the sales page, and creating the product. You finally launch, only to

The Simple, Not Easy Growth Plan for Social Media

Many individuals, brands, and businesses hope they’ll wake up one day to discover their social media following has grown by hundreds or even thousands of followers. Even if you’re doing many or all the right things, success is unlikely to come knocking at your door without incident. Instead of trying to reverse engineer viral success, your time would be better spent creating a plan and staying steady regardless of changing algorithms and social media landscapes. Here’s the simple, not easy growth plan for social media. Post Consistently People often ask how often to post, and the real answer is not twice per day at 10 AM and 2 PM EST. Such formulas have their value, but they are often catering

What Learning an Instrument Can Teach You About Digital Marketing

Music and digital marketing. They are two completely different worlds, aren’t they? Well, the association may not be an immediate one. But that doesn’t mean there aren’t some valuable digital marketing lessons hidden in the discipline of learning an instrument. Here’s what learning an instrument can teach you about digital marketing. You Must Persevere & Have a Long-Term Mindset While the pros make it look easy, learning to play an instrument well is a long-term prospect. Many don’t stick with it long enough to get anywhere with it. You might be able to learn a few simple scales and melodies (e.g., “Twinkle, Twinkle, Little Star”) within a short amount of time of starting lessons, but if you ever hope to

Are Web3 Platforms Worth Adding to My Marketing Mix?

Whether it’s on the DeSo, STEEM, or HIVE blockchains, Web3 social networking platforms are quietly exploding. The political-healthcare climate of the last couple of years has divided people as never before, increasing the demand for free speech and non-centrally controlled platforms. But that’s just the tip of the iceberg. The truth is Web3 platforms have their own ecosystems, utilizing cryptocurrency to reward users for certain actions, in some cases, letting them create their own NFTs to sell as digital tokens. As you may know, crypto and NFTs are huge buzzwords right now. So, are Web3 platforms worth adding to your marketing mix? Do You Have The Bandwidth? Just as it’s necessary to create a strategy for platforms like LinkedIn or

How To Get More Mobile Traffic To Your Website

People are using mobile devices more and more. Some people only use a mobile device when accessing the Web. How can you get traffic to your website from those mobile users? Here are a few tips…

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