Content Marketing Institute

What You Should Expect from Outsourced (And In-House) Bloggers

For the last two days we’ve been reviewing a few of the results from a content marketing study. If you haven’t already, check out the full report in the link in any of the articles. There is good stuff. Today, we’ll look at one of the interesting questions that covered expectations from bloggers and other outsourced content providers…

Pros and Cons of Outsourcing Company Blogging

As you look at possibly starting a business blog for your company you will likely have the choice between internal and external resources. It’s an importance decision because you will want to give your blog a good chance to succeed. Since blogging is pretty new for most companies, I thought I would provide my best advice on the outsourcing choice…

75% of Online Marketers Use Blogging

Studies are always interesting. I’m probably guilty of swaying things to fit my own viewpoint, but I still feel there is some validity to these stats. There is a new study from the Content Marketing Institute that had some great findings. Here is the first of those findings…

Blogging is More Popular and More Effective

Blogging is becoming more popular amongst business-to-business companies heading into 2012. More people are realizing the potential blogging has for driving traffic, leads, and sales. As we head into the new year, it’s important to have a strategy so that your company can take advantage of blogging…

Convince Decision Makers to Approve a Blog

Getting the decision makers in your business to accept the opportunities a business blog offers can be difficult. It’s up to you to build a solid case for a business blog. Examples of successful business blogs are great for presenting as evidence to the decision makers that blogs are beneficial for businesses. In this post is an example from a successful business blog that has been able to see success since launching as a way to drive more business for their company…