Local businesses are seeing a resurgence. Consumers are going online to find, research, and make purchasing decisions about the products and services they need. These folks are going online to find information and are then going offline to find the product or service. It’s a great time for local businesses to start a blog…although many already have…
Something I’ve been doing for a while without even realizing it is to create a business blogging strategy. With each of the blogs others and I have worked with at Ghost Blog Writers along with personal blogs, there has been a process of learning and researching the business and its landscape. And eventually we arrive at a place where we can start blogging, with direction, while continuously experimenting and trying new things…
Read blogs about blogging and you’ll likely find a few stressing the importance of finding the right niche. In a recent study, SmartBlog found that a unique voice was most important to readers when deciding what blogs to read and subscribe to. Adam Singer of The Future Buzz expands on the importance of blogging voice and personality. Here we add more interpretation and what it means for your business blogging success…