Audience

Blog for the People That Really Matter

People often ask me how we can write for so many different businesses and websites. It’s easy when you understand that you really need to focus on the person in the audience that really matters…

A Common Issue with Business Blogs is Understanding the Reader

When you sit down at your computer to write a blog post do you have a person in mind? Most bloggers are thinking of a single person when they’re writing their posts even if they don’t realize it. This is great, but there is a common issue some bloggers can run into…