Kira Talent has a cool product. They allow businesses and HR pros to perform video interviews with candidates.
But these aren’t live interviews. At least I don’t believe they are.
Instead, the businesses are able to record interview questions. The candidates can then watch these questions and record their responses. The businesses can then review the candidates and the responses and figure out the best person for the job.
Pretty cool, right?
You can learn more about the product, but as usual we’re going to switch gears and look at how Kira Talent is working to attract their target client, businesses and HR pros, with a business blog.
1. Blog Strategy & Titles
The best blog strategy we’ve found is to answer the questions your target reader, which is usually your target client, is asking.
If you’re a B2C, the best questions to answer are the questions the person is asking about their life.
If you’re a B2B, the best questions to answers are the questions the person is asking about their work.
Some of those questions will be directly related to what you’re selling. In the case of Kira Talent, they’ll answer questions that their readers might have about things like soft skills. That’s a great topic and something the target reader in this question is going to be wondering.
There is also the opportunity to answer questions that are a bit outside what your product or service does. Kira Talent is a unique situation. Part of their target audience are HR pros. An HR pro is often concerned with hiring. That’s a major job function. But it can get into other things like company culture, maybe healthcare and other things like that.
2. List Post
Speaking of company culture, here is a post that Kira Talent published about company culture. One of the things you’ll hear in the business world today is that hiring for culture is important. The idea is that you can train someone to do a task, but you can’t really train them to fit your culture.
That sounds good, but it’s not really easy to assess how well a person will fit a culture.
So that’s a question that business owners and HR pros have when it comes to hiring for culture and Kira Talent does a great job of providing some tips to help those interviewers to ask the right questions of candidates so they can find the right people for the jobs.
And it’s written in list form. It’s easy to scan. It’s easy to digest. It can seem like list posts are overdone in the blogging world, but people love them and it’s a good thing to include list posts in your blogging strategy.
3. Message From The Founder
This post seems to be a message from the founder. I really like this post. It’s very well written and offers some great insight into the reason the company was started in the first place.
You can imagine readers nodding their heads in agreement as they read about the struggles that the founder had with hiring and how those challenges led him to create something that would make the hiring process easier.
I think it works well as a blog post. I think maybe it would be great on the company’s homepage or on the About page or something like that. This is a great post for prospective clients that are curious about Kira Talent and wanting to know more before they make a purchase.
It still works just fine as a blog post. Usually a blog post is the first introduction a person has to a brand. This would be a good first introduction if someone finds this post and if it’s their first introduction to Kira Talent.
4. Weekly Roundup
Here is a weekly roundup that Kira Talent has done over the years on their blog. These roundups make for good blog posts and they make for good email newsletters or even roundups on social media.
People are busy and your target readers are busy too. They want to find information, but it can be challenging and time consuming. You can provide some value if you find what you feel are the best articles or videos or whatever and present it to them.
If you’re struggling to create blog content a weekly roundup can be a good way to get at least a weekly post on your blog and you can supplement with other types of posts where you answer the questions your customers are asking in relation to their life or job.
5. Great Start, Possible Decline In Frequency
Kira Talent started their business blog back in the early part of 2013. The first post went live on January 16th, 2013. Things really got going with more than one post per week that March and it seemed to go pretty solid for that year and beyond, but things looked to have slowed down in recent years.
It looks to have slowed to about one post every month or about every other month in 2014. Then in 2015 there were only three posts and so far there haven’t been any in 2016.
This is actually a pretty common trend for business blogs. It happens for a variety of reasons. One of the reasons, especially for startups, is that things get hectic and the blog can often take a backseat to other priorities.
It’s also common for businesses to lose patience with their blogging efforts. It can take 1-2 years for a blog to start showing consistent results. That’s too long for many businesses especially if they blog consistently for a year and don’t get the results they expect.
But that’s also an opportunity for other businesses. Those willing to make the commitment stand to see the gains by increasing their site’s authority while others fall by the wayside.
Kira Talent has a lot of good things going on with their blog. They got off to a great start three years ago. Things have slowed recently, but they’re a growing company with a lot of opportunities and obligations. Hopefully they’ll get back to blogging because there are benefits to be had if they do and they seem to have a good handle on what makes a good blog strategy.