We’ve found that 600 words is a great word count for readers and businesses. It allows for great value to the reader while not being so long that they lose interest.
We’ve found that there is less feedback with 600 word posts and less need for revision meaning you won’t need to be as involved in the blogging process.
Shorter and longer posts can work great, but it’s not our best fit.
For effective blogging over the long-term we’ve found that 1 post/week is a good minimum. It’s consistent. It builds SEO and allows for sharing via email and social media.
2-3 posts per week is really good, but not required.
According to HubSpot, companies that publish 4+ posts per week get 350% more traffic and 450% more leads.
We always offer revisions for any post at any point in the relationship. However, the first post gives us a great opportunity to assess fit. Usually we can tell if things are a good fit from the first post.
Another option is to switch writers to find a better fit. If too many revisions are required it’s probably not a good fit and we shouldn’t continue with the schedule.
You can provide titles. Especially initially. But those will supplement the titles GBW provides.
Some clients in the past have wanted to provide titles, but we’ve found that as time goes on, clients struggle to brainstorm ongoing titles.
We’re also very confident in the titles we can brainstorm. We have a great process for making sure there are always great titles on the schedule that will be interesting and valuable to your customers.
We can deliver posts via email. However, we’ve found that clients that upload posts themselves often fall behind and eventually need to pause the campaign to catch up.
This makes it difficult for the blogging strategy to work for your business. It also puts GBW in a challenging position.
We prefer to upload and schedule posts directly. We’re good at it. We’re efficient. We do it all the time. We leave at least a 7-day buffer for review. This ensures that every post goes live, is formatted correctly and that the posts are adding value to your website and business.
It depends on your definition of SEO. Our blogging strategy is simple. We focus on your business, your industry and especially your target reader or customer. We identify the questions they’re asking in relation to your industry. Those questions provide inspiration for blog post titles. With each post, we try to provide the best answer we can for the reader.
Why use this approach? Because it’s the most valuable to readers and it’s what Google recommends:
“In Google Search, our goal is to help users quickly find the best answers to their questions.” –Google
Identifying questions readers are asking and searching for is a form of keyword research. Providing the best answer we can to each question is a form of SEO along with proper formatting and optimization when publishing the posts.
We use sources like Unsplash, Picography, Visual Hunt, Flickr and others. We use images that are either royalty and copyright free or photos that are free to use with attribution.
Readers appreciate posts on the same day(s) each week. It’s also the most efficient method for GBW and the writers. This efficiency offers the best quality content at the GBW price.
We only provide blog writing services at this time.
Most of our clients publish on Monday, Tuesday or Wednesday. There are slight differences in the day of the week, but over the long-term we’ve found that the day of the week isn’t as important as consistently publishing on the same day or days each week.
You can cancel the service at anytime. We don’t require a minimum number of posts.
However, we want to make sure that you’re looking at blogging as a long-term strategy. If you are then we move forward and get to work on the posts with that goal in mind.
The price remains the same for these and other situations. We can work together on the specifics of maintaining your blog. Usually over time we find that as clients get comfortable with our service that they hand off the services to us to make things efficient.