Restaurant Engine

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Restaurant Engine

Why Ghost Blog Writers

Dayne and Ghost Blog Writers always go above and beyond. Quality, well-researched, share-worthy blog content is more important than ever and that’s exactly what GBW delivers, consistently and on-schedule.

Brian Casel, Owner of Restaurant Engine

Blogging Strategy

Businesses in nearly every industry are seeing the opportunity in having an online presence.

However, most of these businesses, especially small companies, don’t want to jump fully into the online world with a complete custom website.

Restaurant Engine provides a great solution for restaurants, bars and food shops. The Restaurant Engine platform is easy to use. Customers have options to customize the look and feel of their very own website.

The goal for the Restaurant Engine blog was to attract a very specific type of visitor. The readers of the blog post need to be restaurant owners or marketing managers.

Restaurant Engine had been blogging with internal resources for some time and was starting to see the benefits of having a blog.But the work got to be too much. There just wasn’t enough time in the day to maintain the business while keeping up with the blogging demands.That’s when Restaurant Engine reached out to Ghost Blog Writers.

We did our initial research on the industry. We worked with Restaurant Engine to learn about the company, the industry and the target customer.

We worked on the first few blog posts and learned the exact type of post that would work for a long-term strategy.

Since December 2012, Ghost Blog Writers has been writing 3-4 posts per month on Restaurant Engine.

Stats

  • 92% increase in organic search traffic in first year

Takeaways

To increase traffic from search, social media and direct sources you need a content strategy. Without content on your site there will be no way for potential customers to discover your brand online.

Organic vs. Paid Search Traffic

Many businesses have had success generating customer acquisition through paid channels like paid search. However, this source of traffic only lasts as long as you keep paying for the ads. You get no return for your investment in the long-term.

With a content strategy such as a blog you’re generating posts that generate traffic for as long as the post is online. Each post is another investment in traffic. The more you have the more traffic you get and even if you stop blogging your posts will continue generating traffic.

Long-Term Opportunity

Blogging is a long-term opportunity. Results are almost never immediate. However, if you have patience you can see a long-term growth pattern in your website traffic. Look again at the charts above for Restaurant Engine. It’s the perfect example.

At Ghost Blog Writers, we’re fortunate to work with a great company like Restaurant Engine. They understand the content marketing opportunity. They needed a way to supplement their content creation and we were happy to join the team.

The results have been great and we look at it as another example of the power of business blogging.

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