Blog

Blogging for Music Lessons

Here is an example of successful blogging from a music lessons company. They were able to use their blog along with other inbound marketing initiatives to create an increase in revenue. Even the small companies are able to use blogging to their advantage. Check out the story and a few of my thoughts…

57% of Businesses Have Acquired a Customer via a Blog

The studies keep coming in regarding sales and how blogging can generate revenue for a business. Check out two more instances of a business earning revenue from blogging activities. The first is a consulting business and the second is a statistic on sales from blogging. Check it out…

Your Company Needs to Blog and Blog the Correct Way

Business blogging continues to take hold as a legitimate way for businesses to improve and drive sales. As more businesses start blogging it’s not a question of if your business should start a blog, but how your business will blog better than the competition…

Tracking Search Trends for Blog Traffic

Google Insights is a great tool for understanding how search traffic can trend throughout the year. When you’re looking at tracking blog traffic results alongside revenue and profit you want to understand why you are and are not getting traffic. Insights can provide some answers to that “why” question you will have…

Sticking to a Blogging Schedule

Does keeping a blog schedule help bloggers succeed? Some seem to think consistency is even more important than talent. When others fall by the wayside after a bit of failure others will proceed with no promise of success and continue posting. Is this how they are winning at the blogging game? Let’s take a look and discuss…

Business Blogging Continues to Grow in 2011

Business blogging continues to grow. A recent finding by inbound marketing software company HubSpot found that businesses engaging in blogging activity rose 17% from 2009 to 2011. That’s a lot of businesses jumping on the blogging bandwagon. But what does this mean for your business? Is blogging right for you…

Own Your Content – Blogging vs. Social Sites

In today’s world we hear about the benefits of using popular social sites like Twitter and Facebook. Businesses have been using these and other sites to their benefit for a while now. But is there risk involved with spending so much time contributing content to someone else’s property? Is there more benefit to be had by building your own content assets?

Do Not Ignore The Longtail

I’ve been messing around with longtail keyword phrases on Country Music Life for a few months and things have been interesting. There are always the high traffic phrases you need to target, but ignoring the longtail means missing out on some serious traffic. Check out the results of the longtail testing on CML…

Tweets For SEO: An Experiment

A recent post on SEOmoz highlight an interesting new trend in search: The Power of Twitter links. In their example they found that they’re rankings improved when a popular Twitter user tweeted about a page on SEOmoz. When I read about this I had to try it out on Country Music Life. The results were small, but still fun to test…

Business Blog Topic Ideas

We’ve covered the news in the blogosphere about the crackdown on content farming. Search engines are looking to not necessarily punish sites that don’t post original or unique content, but quality content appears to have more of a fighting chance in the future of search engines results. For bloggers this means the challenge is there to find the balance between quality and quantity. One reason blogs don’t become successful is an apparent lack of post ideas. Here are a few ways you can find quality blog post ideas for your business blog…