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Country Music Artist Content Strategy Proposal

For the last year or so I’ve been writing my thoughts and feelings about the happenings in country music. During that time I’ve seen really good things happening from artists and their teams. However, there is a huge, huge opportunity for these artists to really take advantage of a content strategy. With that need out there I thought I’d share my proposal with everyone…

Should You Ignore Blog Comments?

Creating your business blogging plan requires determining the goals and outcomes of the blog. For the business the ultimate goal is usually one or both of two things: 1) Revenue and 2) Customer Service. Even customer service has the importance of branding and helping customers to lead to more sales. A common understanding of blogging was that comments are important, but new data shows maybe this is false. Check it out…

Google Sends Out a Panda Olive Branch

Has Google extended an olive branch to original content creators? It appears that, yes, Google has gone back to rewarding at least a few bloggers for their original contributions to the online world. Check out the post for more information…

Shoppers Interacting with Retailer Blogs

It looks like blogs continue to show life for shoppers and retailers. A recent study from Shop.org shows how shoppers are interacting and purchasing with retailers. The chart highlights Facebook, Twitter, and blogs as important social media for shoppers and retailers. Check it out…

Country Music Industry Successful Blogging

If you’ve read a few posts her at Ghost Blog Writers you know I love writing for my site – Country Music Life. On the blog I write about new country song releases. Some of the most interesting song reviews are the ones released by new or relatively unknown artists. A recent post seemed to catch fire and I thought I’d share the story from the blogging angle…

What is Compelling Content?

You’ll find it on any number of Top 10 blogging lists around the web. Compelling content is always mentioned as a must have when it comes to successful blogging. It’s not that I disagree that compelling content is important it just seems like only a few people actually define compelling content. Here is my definition…

Blogging and the Music Industry

Blogging is like the music industry. In the music business, marketers look for talented artists and try to make the artist famous by exposing them to a large audience. In return, marketers expect payment for their investment or service. These marketers have a lot in common with the marketers in the blogging world…

53% Of Web Users Read Blogs in 2011

The number continues climbing – people are reading blogs in growing fashion. This presents an acceptance of blogs by people as a trusted source of information. In some cases people seem to trust blogs more than they trust newspapers, TV news, and their own friends. This presents an obvious opportunity for businesses of all sizes…

Businesses Increase Blog Usage, Disappointed with Results

A recent study by eMarketer provided some interesting insight into the minds of small business owners. It’s 2011 and small businesses seem to have a want to increase their blogging efforts, but most seem disappointed with the results they’re achieving with their blog. Let’s dig into this situation…

Torched by Panda

Three months ago the ruler of the Web, Google, rolled out a substantial change to their natural rankings algorithm. Since then there have been many smaller yet similar updates. The goal Google has is to root out what they define as poor quality, unoriginal content. So far results have been mixed at best and some even think the results on Google’s pages are worse than before. Here is one story…